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Strategic Success/Publicity planning: Before it gets too late, do this

Monique explains the power of publicity

September is probably one of the most important months of the year for business owners in my opinion.   That’s because I learned many years ago when I worked for a small PR firm that  THIS is the month that small businesses need to set aside at least ONE day to do strategic planning.

 That should include answering the following basic questions:

 -                 What were my revenues last year and how can I increase them by ____%?

-                 Who were my best clients and how can I get more of them?

-                 In what areas does my company show the most productivity/profitability?

-                 What do I love about my business and how can I do more of that?

-                 What do I hate about my business and how can I eliminate or delegate that?

And of course, one of the MOST important things you must do in your business is create a strategic marketing and publicity plan.  

When I did publicity for clients on a regular basis, we would always take time to map out their plan for the upcoming year in September.   September is key because once October hits, the holidays are right around the corner.   At that point, there’s little time left for strategic planning.   Then before you know it it’s the first of the year and you are left without a plan.   Not a good feeling.  

This is why I lovingly  command you to get those plans done NOW! :)

In order to ensure your success, marketing MUST become a part of your DAILY routine.   EVERYDAY, you should be doing things to make people aware of who you are and what you do.  ..yes, I said EVERYDAY.   (Stay tuned for an upcoming blog post on that…)

At my recent media, marketing and publicity workshop for entrepreneurs, I shared my signature blueprint on how to get consistent publicity and how to stay in front of your target market.  

My next entrepreneurs workshop isn’t until March of 2012 but you can grab my e-Book right now to help you start getting media immediately.    In the meantime, start your marketing  planning  by  answering these simple questions:

get uncomfortable

-                 What are 3 things I can do to step outside my comfort zone and expand my sphere of influence?

-                 Who is my ideal client?

-                 Am I speaking to them now through branding and messaging?

-                 Where do they get their information from?

-                 How can I leverage social media tools like Twitter, Facebook and Linked in to start reaching them regularly?

-                 How can I position myself as an expert and pitch myself to the media by tying in to a story currently in the news?

These are just a few of the questions you should be able to answer as you set up your publicity and marketing strategy.  

The bottom line is this:   If you create a simple plan and stick to it, you can succeed no matter what your goal is.   However, you must make sure that marketing and publicity are at the top of your list!!!

Sadly, most companies cut their marketing and publicity budgets when times get tough.   Don’t make that mistake!!   This is the time to ramp up your marketing and carve out your territory in the media marketplace!

As I mentioned earlier, my next entrepreneurs workshop isn’t until March of 2012 but you can grab my e-Book right now to help you get your media plan in place  so that next year will be YOUR year!

Bold, Fearless, Fabulous Fashion Show

Bold, Fearless amp; Fabulous Fashion Event

Hey Ladies!

You know that Fall is THE season for great fashion, right?   Well I’ve teamed up with the cutest little boutique here in the south suburbs and we’re hosting a fashion event on Friday, September 30, 2011!

Come out and join us for the Bold, Fearless amp; Fabulous Fashion Show at Z’Boutique!   This spot has ALL the latest styles and the prices are just unbelievably affordable.   I could really do some damage up in here!   Admission to the event is only $10 and we’ll also have some super chic hors d’oeuvres to munch on.

New York is not the only place for great fashion, Z’Boutique is too!   See you Friday, September 30th.   Bring a friend.   The address is 3321 Vollmer Road in Flossmoor.

I’ll also have some of my signature Bold, Fearless, Fabulous custom tees available for purchase.

Hope to see you there!   RSVP at 708-647-8700.   Check out the 3 minute video right now:

Thanks for signing up!

The Monique Caradine Show

We are so excited to welcome you to our upcoming publicity workshop for authors!

In a moment, you’ll receive an email confirming your registration.

More details will be forwarded to you in the next few days!

If you have any questions, Erica Bell can help you.   Just send her an email at ebell@moniquecaradine.com

Thanks again and we’ll see you on Saturday, 11/12/11!

The Chicago Women’s Conference

Connecting with women is my passion

South Suburban College always puts on a phenomenal event each year during Women’s History Month.   Lots of AMAZING speakers, vendors and I meet wonderful women there!

This year, I’ll be presenting a workshop on The Blueprint for Happiness: How to have a life filled with the BEST of EVERYTHING.  

As always, it’s going to be great!   Plan to come and bring 3 girlfriends!

My Voice, My Choice Women’s Empowerment Event

I am honored to be the keynote speaker for the Oil O’ Joy House’s 1st Annual Fundraiser!

My Voice. My Choice. Empowers women to recapture their lives from unhealthy relationships.   The audience is women who desire a change and to take back their power in relationships. This workshop will assist women in regaining their voice as they discover their value and self worth and learn how to establish healthy boundaries.

I’ll be speaking and selling copies of my CD at 10:30 a.m.

 Time:       (9:30 am Check-in) 10:00 am to 2:30 pm

Place:     American Legion Hall

443 E. 157th St., South Holland, IL 60473

Bold, Fearless, Fabulous September Mastermind Session

Private session with the ladies of the BFF Success Circle Mastermind.   We’ll meet for an hour to share resources and discuss short and long-term success strategies.   The next BFF Success Circle starts soon!

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My latest fab find for fabulous, affordable apparel!


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