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My 3 best success tips from the biggest lessons I learned in 2011

I am so happy to see 2011 come to an end!   This year has been filled with ups and downs for me personally and professionally.  

The good news is, I made significant shifts in my business that will ensure big breakthroughs this coming year.  I planted lots of good seed and I’ve fearlessly taken steps toward massive success.   I’ve also had the pleasure of coaching others toward levels of success they never imagined.   How gratifying!

The not-so-good news is, on a personal level, I spent a good chunk of the year battling a chronic condition called endometriosis, which I’ve had for the better part of 20 years.   It flared up this year and as a result, I spent more time than ever in the hospital.  

Of course I didn’t talk much about this publicly because I refused to let it stop me, but after what I’ve gone through I will be doing a lot more awareness-building around endometriosis so that other women won’t have to endure what I did.

Nevertheless, I have grown a lot this year and growth is ALWAYS good no matter what the cost.  So here are my 3 best success tips from the business lessons I learned in 2011:  

1.       Always invest in a coach, mastermind group or accountability partner who will take you to a higher level.  When I hired my first coach back in 2009, I did it reluctantly.   In my mind, working with a coach was an admission that I couldn’t get something done on my own or that I was “weak.”  I guess I assumed that entrepreneurs have to have “super powers” and know how to do everything perfectly.

Thank goodness I overcame that self-sabotaging belief!   That mindset turned out to be the very thing that was holding me back.  

Thanks to my coach, who was one of the BEST in the business, I not only achieved a greater sense of clarity, I also began to value coaching and I broke through to a new level of success.    Now, I make sure that I always either have a coach or that I am in a mastermind group with high-achieving professionals who are smarter than me.   I now know that if I am that smartest one in the room, I need to move to a new room!

So this year, I have made a HUGE investment in a coach who will hold my hand through EVERY aspect of marketing my business.   It’s kind of scary to think of the commitment that I’ve made but I believe that in order to get extraordinary results, you have to be willing to take extraordinary steps.   By no means am I in my comfort zone and that’s a good thing!

This year, thanks to my coach, you will see me take quantum leaps in building my business and my brand.  

Do you have a coach?   If not, get one.  Search high and low for the right coach.  In fact, you probably already have an idea of a person you want to work with.  Stop procrastinating and being so concerned about what it will cost.  Money should NEVER be the thing that stops you from reaching your destiny.  

LISTEN: It’ s time that you come to grips with the fact that  your success requires an investment on your part.   Stop being one of those people who always wants to “pick peoples’ brains!”  Instead, invest in that brain power if you value it!

If you can’t afford a coach, ask an expert if you can invest in an hour of their time so that you can ask them 10 well-thought out questions about how they achieved _________ .  Let them know what your budget is.  If all you have is $300 to spare, offer that. If that offends them, they will tell you but usually people will appreciate your offer and give you far more insight than you paid for.

I feel sorry for the female entrepreneur I talked to recently…

She explained to me in detail all the challenges she’s been facing in her business.  She needed help bad.  Yet when I mapped out how I could help her and shared what the investment would be, she instantly dismissed it as “out of her budget” and I never heard from her again.  The sad part is, without the help of a coach or accountability partner, she will probably be in the same position this time next year.

In 2012, leave that stagnating mindset about not being able to afford a coach behind and decide that this is YOUR year.  You are too brilliant to be broke!

2.       Always be working on something BIG.   One of the most common mistakes I see entrepreneurs make is allowing themselves to get bogged down with small, meaningless, “time-wasting” tasks.   If the first thing you do when you start your day is check email and check to see how many people “liked” your last FaceBook post, you are doomed to mediocre success.   Serious entrepreneurs who are committed to constant growth DO NOT allow email and facebook to be the focal point of their day.   You are too brilliant for that!    

Instead of focusing on small stuff, make plans to strategically complete projects that lend themselves to your brilliance and your growth.   Spend your time creating and developing projects or initiatives that position you as an expert, build your brand and allow you to solve problems for your target market.   Come to grips with the fact that email and FACEBOOK are primarily time wasters!   Sure they can be used as tools for marketing and brand building (I use them frequently) but as with everything you have to be strategic.  

HOW?

Check email twice a day, not every five minutes.  85% of email is junk so stop wasting your time.

Limit the time you spend on social media.  Don’t be one of those people who seems to ALWAYS be on FaceBook fussing and ranting about randomness.

Instead, use your online platforms to build relationships and construct an image you want potential clients to seek and admire. Either schedule your social media posts to go out automatically or designate a limited time during the day when you log in to post.  

If ranting about your kids or discussing your personal pet peeves and failed relationships is not consistent with your brand then DO NOT use FaceBook as an outlet!  Instead, get a therapist.  

Otherwise, use your precious time to work on something BIG: write, create, develop, get new clients or find new ways to provide exceptional service to your current ones. Focus on turning your brilliance into profits.

3.       Always SHOW UP when you show up.   In other words, when you attend meetings, events, affairs or anything where you could potentially meet new clients or expand your sphere of influence, you need to look the frickin part!   If you don’t really want to SHOW UP, then don’t show up!  Don’t just assume that you can fade into the background because that is no place for you!  

This has truly been one of my biggest challenges.  In the past, I would dim my light so that others wouldn’t feel uncomfortable around me.  I would show up dressed down, hair in a ponytail with jeans on so people wouldn’t be like, “Who does she think she is?”  

Now, those days are over.  As I embrace the fact that I am fast becoming a national brand, I realize that I have to SHOW UP! I have to be dressed and have my hair and make up done even if I don’t feel like it because when I let my light shine, I give others permission to do the same.

So go ahead and wear a blinged out shirt, or your fave bold color, or your signature bag or something fabulous with your logo on it.   When you do, people will notice you (some may hate on you) and others will remember you … and that’s exactly what you want them to do!

I have a few other BIG business lessons I’ve learned that you can  read more about here, but in the meantime, what were your biggest 2011 lessons learned…business or personal?  

2 Responses to “My 3 best success tips from the biggest lessons I learned in 2011”

  1. Ayanna Sanders says:

    Excellent read. Keep them coming

  2. [...] side of life, the plans are set and the strategy is in place for 2012.  I’ve learned some big lessons.  It’s going to be a brilliant breakthrough [...]

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