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Should I do what they say and just leave “them” alone? Thoughts on advice from 7-figure business leaders

DISCLAIMER: PLEASE READ THIS ARTICLE WITH AN OPEN MIND.  IT IS NOT WRITTEN TO OFFEND ANYONE.  I STRUGGLED WITH WHETHER IT WAS APPROPRIATE TO SHARE THIS BUT YOUR HONESTY WILL HELP ME AND OTHER HEART-CENTERED ENTREPRENEURS BE OF BETTER SERVICE TO OUR IDEAL CLIENTS AND THOSE WE HAVE A PASSION FOR WORKING WITH. 

   Which do you choose?

   Over the past year I’ve worked with some of the top business advisors and coaches in the       country. I’ve also masterminded with people in business from around the globe.  I’ve   done  this because as God expands my territory and prepares me for increase, I really want to be able to help other women entrepreneurs experience business, money and mindset breakthroughs at the highest levels. 

From the outset, I’ve been very proud of the fact that I’ve worked with people from all backgrounds but most of my energy has focused on working with African American  women.

Now, my team of brilliant advisors and mentors have offered me invaluable insight on how to get my business and brand to the next level and I’ve benefitted greatly from their advice.  However, there’s just one piece of advice I haven’t been so quick to accept and that is:

“Stop spending your time marketing to the fledgling entrepreneur or solopreneur who can’t afford or doesn’t value investing in themselves through you…”

In other words, some of these genius business veterans have suggested that I only focus on the high-rollers in ivory towers who can write a check at the drop of a hat.  They’ve also suggested that I stop focusing so much on African American women because they (we) can be especially challenged–both financially and from a mindset point of view–when it comes to high-level “self-investment.”

This recommendation bothers me for a number of reasons.  Mainly because I can’t see myself walking away from people who look like me.  Something about that just doesn’t feel right. 

It also gets under my skin because I believe that if I can attract just one African American woman who is eager to invest in herself without the “song and dance” about lack and scarcity of money, then I’ve acheived my purpose.

I’ve worked with some incredible African-American women who get it.  They know that success is a team sport and that it is important to surround yourself with people who refuse to doubt you.  In fact the women in my Bold, Fearless amp; Fabulous Mastermind are awesome examples of excellence. 

Yet, the vast majorityof African American entrepreneurs (especially women) that I come across flinch at the idea of hiring a coach, joining a mastermind or reaching out for help due to fear, embarrassment or the limiting belief that they can do this on their own.  I know this mentality all too well because less than 5 years ago, that woman was me!

But you tell me–and be honest:

 - Are African American women less likely/less willing/less financially able to invest in high-level business/success coaching?

- Should I lower my rates to serve the financially challenged?

- If yes, would I really be helping them reach a higher level and standard of success by doing so?

- Should I step away from a market of women entrepreneurs–some of whom struggle daily to keep their businesses afloat–and instead focus on those who are better able to invest in their business and their success?

- Should I just leave ”them” alone as a few 7-figure mentors have suggested if I want to reach 7-figures myself?

Leave your comments below.  I’ll reveal my decisions and breakthroughs around this issue in an upcoming blog.

 

 
 
 
 
Watch her reaction when the OverFlow community presents a check to support her cause
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