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Why women entrepreneurs must focus on Money, Visibility and Influence.

Who do you influence?

I admire women entrepreneurs who recognize the value of being of service to their clients first and foremost.  Like many of you, I love the work I do so much that I too would almost do it for free!

However, we are entrepreneurs.  We went into business to profit.  Therefore, at the end of the day, even as heart-centered women entrepreneurs, we must make money, visibility and influence among our top priorities.

 Here’s how to do so without selling your soul:

When it comes to M0NEY:

Setting big m0ney goals makes some women squeamish—probably because of the old adage that convinced too many of us that “money is the root of all evil.”  For today’s woman entrepreneur it’s time for that B.S. belief to die. 

Instead, we should create our own money power statement and let that be the driving force behind creating 6 and 7-figure businesses.  How do you craft a money power statement?  Here’s a hint:  It should always boldly capture affirming money beliefs and always start with the words “I am…”

Click here to read my personal money power statement:  http://bit.ly/momoneypwr

When it comes to VISIBILITY:

Do you suffer from stage fright?  Are you deathly afraid of speaking publicly?  Does the thought of being on TV as a featured expert make you cringe?  If so, it’s time to put your visibility fears in check because it is costing you tons of money.  

Here’s the reality:  if you are not visible you are invisible.  That means your customers don’t know you or how to find you. 

As a woman entrepreneur it is important that you get your message into the marketplace through speaking, media publicity, workshops, etc.  No more hiding out!  It’s my belief that the universe is calling us forward. 

So, if you don’t have a visibility strategy, time to put on your big girl undies and get ready to play big or go home!

If you need coaching around visibility or speaking publicly, let me know.  I’ve got some great resources to connect you with, including a colleague who specializes in helping you become a 6-figure speaker.  Together, she and I will get you camera and stage ready in no time!  Hit me up at mo [at] moniquecaradine [dot] com.

When it comes to INFLUENCE:

I’ve had the pleasure of working with women entrepreneurs who are just brilliant to the bone!  Yet, because we tend to get so busy in our day-to-day operations we don’t make the time to focus on how we can impact the marketplace with our brilliance. 

Being an influencer is easier than you might think.  It’s just a matter of sharing your bold opinions about what’s going on in your industry or community.  Start by writing a simple “how-to” article or creating a transformational ½ day workshop based on your expertise or just write a blog! 

Why is influence important?  It sets you apart from your competition.  While they’re running around passing out cards at networking events, you are building a platform for yourself.  As that platform grows, you gain more respect, you establish a powerful brand, you attract high-paying clients and opportunities and you make more m0ney.

What’s your next level strategy for expanding your m0ney, visibility and influence in 2013?

Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business.  Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business go from invisible to influential…and more profitable!

Part II – Are women entrepreneurs subconsciously afraid to create 6-figure business?

There are many talented and gifted women entrepereneurs in my circle.  I am blessed and inspired by them daily!  However, I can no longer remain silent about what I see as a major obstacle that I am committed to helping us collectively overcome.  

It took me a while to be able to articulate exactly what this obstacle is but it finally became clear to me about 3 weeks ago as I was hosting a workshop on money.  

After sharing some practical strategies with a group of brilliant women on exactly how they could make significantly more money in their business (I mean I literally walked each woman through step by step what to do in her specific business model) I noticed two things:

1.) They would say, “wow, that’s a great idea! You mean I can really do that?”  My answer was, “of course you can! All it takes is a little planning and a simple strategy…

2.) Another reaction I sensed was a reluctance to take action on those strategies because doing so would have taken them waaaay out of their comfort zone (sorry ladies but breakthroughs DO NOT happen within the confines of a comfort zone).

Overall, I shared with the women in this group how a basic strategy and a few important mindset shifts could completely change their income, the future of their business and their life. They loved the content but only a few of them moved on to actually do the work required to design the strategy and make the change.

So that led me over to my Facebook page where I posted this:  

“Powerful women work strategically to expand their money, message and influence. They do it boldly without selling their soul. What’s your strategy? “  

Now I know that FB is not the oasis of thought leadership for people who are serious about business, but there are emerging entrepreneurs that hang out there.  So I waited for some responses and here are a few that came in:

Sheila said: By faith! 

Donna said: Through service!

Trudie said: Prayer…littered with courage!


Peggy said: Having the Courage to Change My Circumstances No Other Options are on the table baby
.

Now don’t get me wrong, all those things are good, but not one of them adds up to a strategy…not ONE!

So that’s when it occured to me. Some women entrepreneurs are afraid to create a strategy. 

Why?

Maybe we’re afraid that if we have a strategy — one that allows us to look 6 – to 18 months into the future of our business — we might actually become massively successful, make a lot of money and have the freedom we want.  

But what will we have to give up if we acheive all that?  

Would we have to sacrifice our family?  Will we have less time to spend with old friends? Will we have to work too hard–moreso than we do already? Or worst of all, will we have to sacrifice our relationship with God if we become rich?

For women who have grown accustomed to struggle, challenges and setbacks and comfort zones…what does success, money power and freedom REALLY look like!?

Listen, you can have all the faith and courage in the world, but it is meaningless without a roadmap to get you there.  Strategy is key to your success, so with regard to the fear, apprehension, dread or whatever feeling is keeping you from creating one, GET OVER IT.  Don’t let another week go by without designing your success…on YOUR terms.

Now on the flip side, I also understand that some just don’t know HOW to create a strategy…they don’t even know where to begin.  No worries, I am here to help.

So ladies, here is your action step:

Decide how much revenue you want to create next year.  Then, purchase one of those huge desk top calendars from your local office store.  Look at each month of next year and pinpoit the top 3 – 5 things, events, workshops, sales, promotions you need to have or actions you must take each quarter to create that revenue.  

Identify exactly how many clients you need to secure to meet your goals. Literally go month by month from January to December.  Invest the time to do this. This powerful action represents the begining of your success strategy.

If you need a buddy to help you think it through, go for it…the more the merrier.

As I said in the last post, I am Heaven-bent on getting emerging women entrepreneurs to a place where we are no longer in reactive mode but rather working PROactively to create the kind of wealth we deserve.

Leave your success tips or strategic advice below.  Your feedback could lead to someone’s breakthrough!

Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business.  Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business go from invisible to influential…and more profitable!

Are women entrepreneurs subconsciously afraid to create 6 or 7-figure businesses? Part I

One of my clients runs a 5.1 million dollar business.  The business doubled its revenue from last year and is expected to exceed revenue projections over the next 3 years.  Not surprisingly, this client is a man. 

I don’t say that as a put down to women entrepreneurs.  If you know me, you know I have a passion for working with women in business.  We have unique sensibilities and a unique kind of brilliance that I just love to leverage and bring forth to help women be more profitable and influential.

Is this you?

However, I also know that many of the women entrepreneurs I’ve come in contact with over the past 3 years simply do not take the time to do certain key things that are essential to success in business. 

Here are a few of the big mistakes some women entrepreneurs make:

1.)  They don’t take time daily to track exactly how much money they have coming in vs. what’s going out.

2.)  They don’t create standard operating procedures that can be easily repeated with or without them being there, therefore, they are stuck doing everything, all the time.

3.)  They work so hard in their business that they literally get buried under the weight of daily mundane tasks.  You know, all the little things on their “to-do” list (which they should NOT be doing) that keep them from emerging as the visionary feminine leader of their enterprise.

4.)  They run their businesses reactively rather than proactively.  That’s because they don’t take the time to plan their marketing and profit strategy at least 6 months to a year in advance.

5.)  They don’t really aim for high success strategically.  I rarely hear women entrepreneurs project that revenues will double in 18 months as they grow  profitable 7-figure businesses.  It’s very, very rare and it ONLY happens among women of a certain mindset!

Do any of these sound familiar to you?  They sure do with me.  I’ve experienced all of the above!

These mistakes are a manifestation of fear.  Fear of success or fear of what life looks like outside of your comfort zone. I’ll talk about this more in an upcoming post.  The bottom-line is this, it’s time for women entrepreneurs to decide if they are going to be business women or hobbyists.

Business women plan to strategically grow, expand and build for long-term success.  Hobbyists hope and pray and operate in a vacuum with no real support system.  Unfortunately, the hobbyists don’t last very long.

I am Heaven-bent on helping women entrepreneurs break through all these barriers, even as I break through them myself.  Because of the work I’ve done these last two years – learning from millionaire business people and being supported by brilliant entrepreneurs — I can see the blindspots as well as the opportunities you may not be able to.  Plus I understand the mindset shifts needed and I know how to help serious businesswomen make those shifts.

So here are my questions for you:

Are you really ready to play BIG? 

Are you really ready to map out YOUR success strategy? 

Are you READY to make 2013 your year of Transformation, Power and Profits? 

If so, what habit, pattern or behavior are you willing to give up to make it happen starting now?

Leave your answers below.  Meanwhile, be sure to check back here in two weeks.  I’ll have an interview with my 5 million dollar client, so you can learn some of his secrets to success.

 

 
 
 
 
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