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Cha-ching! Turning media interviews into business revenues: How one client quickly generated $30K in new business

 

My mouth almost hit the floor a couple years ago when I talked to one of my favorite clients.  

She’s someone I’ve been media coaching for sometime now.   She’s brilliant.   She’s worked in publicity at some BIG corporate powerhouses but building her own brand was new terrain.  

So since she teamed up with me, I’ve taught her my signature strategies for leveraging the media, cultivating an irresistible message and building a powerful brand.  I’ve also featured her on my show and helped her book interviews on a couple of other media outlets.

Well anyway, she tells me that as a result of her last 4 interviews, 2 of which I helped her get, she’s secured approximately $30,000 in business.  

Yes.  You read right…30K.

“Are you serious?”  I asked.

 ”Deadly serious,” she said.

 Now I’m good at teaching people media but she took it to a whole new level!

 ”All I did was followed your blueprint,” she said.

She also told me she carries around a binder I gave her which includes my signature 5-step publicity blueprint.  

So there are 3 basic things she said she does in every interview:

1.) Develop an action-driven, step-by-step media message to guide the interview.  The media love experts who can give practical, step-by-step advice to their audience…especially this time of year.

2.) Share a personal “trial to triumph” story.  This helps your audience connect with you.  I help my clients identify exactly what that story is.  This strategy works like a charm.

3.) Always give the audience an “easy” call to action.  Give them a website, an easy toll-free number or instant access to you via email, twitter or whatever so that they can step into your “world” and from there a beautiful relationship can be built.

Now obviously everyone’s results will be different (needless to say, hers were outstanding) and I NEVER promote a cookie-cutter approach or make any specific monetary guarantees about results because every business is unique.

However, what I know for sure is that 99% of people miss opportunities in media interviews and they leave money and valuable relationships on the table because they miss these simple steps.

That’s why  I’m excited about my Publicity Profit Secrets Homestudy Course.  It’s incredibly in-depth, fun to listen to, super easy AND it’s allowing me to teach people how to turn their interviews into revenues!

Nevertheless, I was still shocked at this woman’s results based on such easy steps…

“That’s all you do?” I asked again.

“Yes,” she replied.  “That’s how you told me to do it!”

Nice.  I love that…and what she paid me was a mere fraction of what she received in return!

That’s the power of “purpose-driven” publicity!  

Grab Publicity Profit Secrets now and get ready to turn your TV and radio interviews into revenues: http://PublicityProfitSecrets.com 

FEEL FREE TO SHARE THIS!  JUST BE SURE TO ADD THIS BLURB: Monique is an author and thought leader on women and money.  As a certified Income and Influence Coach, Monique uses her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur to help women in business drop fear and excuses to become highly-visible high-earners.  Her book, “The OverFlow Handbook” will be published in January 2015.  Her second OverFlow Women’s Business Retreat is being held in San Juan Puerto Rico June 9-12, 2015.

My conversation with God on the difference between an “idea” and a “vision”

 

ideas v. vision

My mind never stops.  I literally have to force it to shut down. It’s always filled with questions. thoughts. wierd and wacky ideas.

Here’s how it works:

A question pops in out of no where.  Like:

“how can i make money? how can inspire people? how can i show him i love him? how can i challenge my son to be awesome everyday? how can i grow this business? how can i make this life meaninful??? how, how, what, how….???”

After that, a gazillion ideas begin to flow… 

So I asked God, “How am I supposed to know what to pursue and what to not waste time on???”

God: You can pursue whatever you want.  The lesson for you is knowing the difference between an “idea” and a “vision.”

me: “Well, what’s the difference?”

God:

An idea is attached to a thought in your brain.

A vision is attached to a feeling in your Spirit.

An idea can be fleeting, it can pop into your mind without warning and pop out just as quickly.

A vision tends to stick around for a while.  It props its feet up on the coffee table of your life. It constantly yet subtly reminds you of its presence and it will not let you rest until you do something about it.  It is elegantly persistent.

An idea needs support.  It usually has to be paired with other ideas and strategies to make it make sense.  

A vision can stand alone.  No assembly required.

An idea is inspired by the extermal experiences of your life.

A vision is born from the divinity inside you.

An idea “might” work out in your favor.

A vision is guaranteed to succeed.

An idea wants your effort and sweat equity.

A vision wants your love, commitment and faith.

An idea can be put on hold.

A vision burns to be set free NOW.

An idea comes with the possibility of success.

A vision comes with the promise of joy and satisfaction.

An idea is an assignment you give to yourself.

A vision is MY assignment to you.

Is the life or business you are creating built on an idea or a vision?

Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business. Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business go from invisible to influential…and more profitable!

 

Success Secrets of a multi-million dollar business owner – Part 1

Over the past few weeks, I’ve been challenging women entrepreneurs to overcome what I call 6-figure fear.  This challenge arose out of me discovering that many women entrepreneurs avoid implementing basic strategies in their business (like marketing, hiring help and investing in coaching) because subconsciously, they are afraid of what it might cost them to create 6 and 7-figure businesses.  So in one post, I boldly asked is it time to Act like a lady, do business like a man?

That post drew a huge response and in it, I promised I would interview a private client of mine who recently revealed that this year his business brought in record revenues of more than 5 million dollars – double what he brought in last year.  

So needeless to say, my journalist mind kicked into high gear.  I asked him to share a few of his million dollar success secrets that could help us ladies get to the $5 million dollar mark and beyond!

Below is part 1 of my conversation with the client.  He asked me not to reveal his identity because he doesn’t want folks coming out of the wood work when they find out how much money he’s pulling in.  He’s a low-key guy and kinda wants to keep it that way…you understand that, right?

Think like a millionaire

Q> What have been the 3 main secrets to your success?

1.)  Building relationships with corporate partners who resale our services. Because of these relationships, we spend $0.00 on marketing and advertising each year.  Instead, because our partners have extensive sales forces, they spend tens of millions marketing.  They bundle our products and services with theirs and we reap the benefits and enjoy consistent growth.  It’s a win-win.

2.)  Understanding that business is not ONLY about the product/service you offer.  Instead, it’s more about the relationships you build and how you assure people that you can solve their problems

3.)  Making sure our prices are both attractive to our customers and that they give us a high enough profit margin for us to run our business effectively and efficiently.  Many business owners price their product or service too low which creates a situation where they lose money instead of make money.  We are in business to make money so understanding how to price our services is extremely important

Q > Why have you succeeded when so many other entrepreneurs have either failed or remained stagnant in their revenues especially in this economy?

Many small business owners never make the transition from practitioner to owner.  In other words, they are too busy working IN their business (like an employee) rather than ON their business (like an executive) Their main focus is more on taking some extra classes, getting some extra technical certifications or continuing education courses.  

After I got my business to where I could bring on staff, my focus turned exclusively to finding more business and building partnerships.  But I knew that I wouldn’t always be a solo-preneur.  So the mindset has to be how do I get my business to the point where I’m not doing ALL the work?  How can I grow so that I can work ON the business while someone else is executing? 

Thanks to our growth (which didn’t happen overnight) I am able to go after big deals, big partnerships and big opportunities and I am not tied to all the everyday things.  This is how business owners must think.

Q> Do you strategically plan for your business success each year or does it just happen automatically?

Yes, each year we plan to obtain at least three (3) new partners that could resale our services.  This becomes the driving force behind our business development efforts.  We study a list of potential partners, that some may view as competitors.  We then determine a strategy for approaching them and explaining how we can make money for them if they partner with us. We make sure our partnerships are profitable for the partner and profitable for us.

Also, we look for ways to reduce our overhead each month of each year. My question to staff is always: How can we do more while paying less?

Whether its moving to a Voice over IP (VoIP) phone system, or automating processes, we continually look for ways to reduce overhead.  Think of it this way.  The price you charge your customer is the same but if you can reduce the amount of money it takes to deliver the product/service, you instantly increase your net profit.  

The more profits you have, the more spendable cash you and your business have.  This is the first rule in business – make large profits. Everything else is considered a non-profit!

In Part 2 of my interview,  I’ll ask:

4. What kind of staff support do you have as the CEO of this $5 million company?  How important is your staff?

 

5. What are the top mistakes women entrepreneurs make that keepthem from breaking through to the multi-million dollar level of success.

 

6. What is you greatest achievement in your business?

 

So, what “ahas” did you glean from our mystery millionaire?  Share your revelations below!

 Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business.  Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business go from invisible to influential…and more profitable!

 

 
 
 
 
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