ready for summer publicity?
Depending on what business you are in, Summer can be either really busy — or NOT. Especially if you have a brick and mortar business.
So what are some ways you can keep clients and customers flowing through your doors? Here are three kick-butt ideas I want you to start implementing now:
- Pick up the phone and do some personal follow-up. No matter what kind of business you’re in, more than likely you’ve come to know some of your customers. You know what their preferences are and what they will quickly respond to.
So when you have a product or service that you know certain customers will love, why assume that they’ll find out about it via email or word-of-mouth? A phone call adds a profound personal touch to your business and gets people coming in the door!
Do the math: Imagine if you called 8 of your best clients and let them know about the newest product or service available. If three of them took you up on your offer, how much additional revenue would that add to your bottom line?
- Always give them a reason to comeback–sooner rather than later! I am always surprised when I go into a business or make an online purchase and I am not given an incentive to go back.
WHENEVER a customer or client invests in your business give them something to incentivize their return. Grocery stores have this down to a science. Every time they hand you a receipt there’s a coupon attached to it! Follow that model. Put a deadline on your offer (usually within the next 30 days) and watch this work!
- Make it clear to your customers why they need you. You may have a beautifully profound service offering or a brick and mortar business that is off the chain! But if you aren’t proactively marketing your business and telling your customers EXACTLY what problem you solve for them or EXACTLY why they need you, a consistent flow of business might elude you.
How do you do this?
Craft a powerful marketing statement that conveys exactly what you do for your client. It can look something like this:
I work with (describe your ideal client)___________________ to help them (your solution)_____________ so they can (your result)______________.
We provide (your brilliant service)____________________ to (your ideal client)________________ so they can (your result)______________________.
Summer is a great opportunity to kick off this simple marketing campaign! Make it fun and add a little creativity. Your customers will feel your energy and they will respond!
Add your summer marketing tips below.
Leave a Reply