Let’s take a look at your business for a moment—and be honest. Are your revenues where you want them to be? Are you attracting the kinds of clients you love or just working with anyone who happens to come along? Are you considered an expert in your industry? Are you regularly seen in the media?
If you answered no to two or more of these questions, part of your problem has to do with not having a simple marketing and visibility strategy that can guide your business to success. Because your ideal client doesn’t know you or what problem you solve for them, they don’t invest in themselves through you.
For every day this continues to happen, you lose money.
Take a look at these scenarios. Notice the huge cost these entrepreneurs could be paying for “hiding-out” and not implementing a simple plan to reach the clients they are meant to serve:
Scenario # 1: You’re a brilliant interior designer. By not having a simple marketing amp; visibility strategy in place, you miss out on opportunities to get featured on local news programs where you demonstrate easy ways to makeover a room on a budget. This exposure, which can be secured for free, could easily lead to profitable new clients = cha-ching!! Oh but wait, you’re the one with NO marketing or visibility strategy. Sorry, no “cha-ching” for you.
Scenario # 2: You own a hair salon and you’re a gifted stylist. You want to end the endless hours on your feet and instead, position yourself as a haircare expert and perhaps train other stylists who value your expertise and are willing to pay money to learn from you. Without a strategy, you’ll be stuck working 10 hour days on your feet with no end to that cycle in sight. Yuck.
Scenario # 3: You are a coach or consultant who is passionate about the work you do with your clients. Unfortunately you’re not making what you’re worth, you’re overworked and burning out fast. With no marketing strategy (aside from the occasional e-blasts you send out), you can’t proactively attract the high-paying clients who would benefit from working with you because to them, you don’t exist.
The cold hard truth is this: No visibility strategy + Raggedy Marketing = Raggedy Revenues.
Listen, hiding out is costing you money. When you raise your profile, you raise your profits. When you’re ready to stop sitting on the sidelines, I want to partner with you to help you become an MVP. In just a ½ day session we’ll work together (no matter where you are in the world) to create a Marketing, Visibility amp; Profits Strategy that will take your business to the next level.
So what’s stopping you from creating a simple marketing and visibility strategy for YOUR business? Leave your comments here.
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