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Media insider secret: Use the cold weather to get some publicity. Here’s how.

Brrrrr! Cold weather shouldn't stop your business or visibility!

The brutally cold weather in the midwest and east is showing no signs of letting up.  So why not leverage the windchill factor to get publicity for your business or brand?

Use a strategy I teach my clients all the time.  It’s called the “tie-in factor.”

If you notice that a trend, event, news story, theme, holiday or observance is being talked about in the media a lot, ask yourself, “how can I tie that into my brand or expertise?”

Right now, everybody’s talking about the frigid temps so here are some topics/segment ideas you can pitch to the media by tying-in to the cold weather. Can you make any of these work for you?  Does this list spark any ideas for your particular brand or business?

For fitness professionals: weather’s no excuse not to stick to your weight-loss resolution: 5 indoor exercises that will help you burn fat and stay warm.

Lifestyle gurus (I have several):

  • 5 things you MUST have in your car/house/basement during the winter season.
  • 5 things you should NEVER do when the weather goes below freezing.
  • How to winter-proof your home/car.

Parenting experts: how to keep your kids from getting bored during the deep-freeze.

Small biz experts: 5 ways to stay productive when working from home.

Food/Healthy eating experts: Simple, yummy cold weather recipes using what’s already in the frig.

Medical/Wellness experts: How to avoid cold, flu, hypothermia and other cold weather-related illnesses.

Send your idea to a program on your local TV or radio station and you could get featured this week.

What’s the advantage:  Publicity positions you as an expert, increases your credibility and could instantly lead to new customers for you.

In what ways can your brand, message or expertise tie-in to the bitterly cold temps?  Are you bold enough to pitch the media? Let me know if any of these work for you.

FEEL FREE TO SHARE THIS!  JUST BE SURE TO ADD THIS BLURB: Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business. Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business drop fear and excuses to become highly visible high-earners.  Her book BOLD Money will be published in 2014.

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