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Cha-ching! Turning media interviews into business revenues: How one client quickly generated $30K in new business

 

My mouth almost hit the floor a couple years ago when I talked to one of my favorite clients.  

She’s someone I’ve been media coaching for sometime now.   She’s brilliant.   She’s worked in publicity at some BIG corporate powerhouses but building her own brand was new terrain.  

So since she teamed up with me, I’ve taught her my signature strategies for leveraging the media, cultivating an irresistible message and building a powerful brand.  I’ve also featured her on my show and helped her book interviews on a couple of other media outlets.

Well anyway, she tells me that as a result of her last 4 interviews, 2 of which I helped her get, she’s secured approximately $30,000 in business.  

Yes.  You read right…30K.

“Are you serious?”  I asked.

 ”Deadly serious,” she said.

 Now I’m good at teaching people media but she took it to a whole new level!

 ”All I did was followed your blueprint,” she said.

She also told me she carries around a binder I gave her which includes my signature 5-step publicity blueprint.  

So there are 3 basic things she said she does in every interview:

1.) Develop an action-driven, step-by-step media message to guide the interview.  The media love experts who can give practical, step-by-step advice to their audience…especially this time of year.

2.) Share a personal “trial to triumph” story.  This helps your audience connect with you.  I help my clients identify exactly what that story is.  This strategy works like a charm.

3.) Always give the audience an “easy” call to action.  Give them a website, an easy toll-free number or instant access to you via email, twitter or whatever so that they can step into your “world” and from there a beautiful relationship can be built.

Now obviously everyone’s results will be different (needless to say, hers were outstanding) and I NEVER promote a cookie-cutter approach or make any specific monetary guarantees about results because every business is unique.

However, what I know for sure is that 99% of people miss opportunities in media interviews and they leave money and valuable relationships on the table because they miss these simple steps.

That’s why  I’m excited about my Publicity Profit Secrets Homestudy Course.  It’s incredibly in-depth, fun to listen to, super easy AND it’s allowing me to teach people how to turn their interviews into revenues!

Nevertheless, I was still shocked at this woman’s results based on such easy steps…

“That’s all you do?” I asked again.

“Yes,” she replied.  “That’s how you told me to do it!”

Nice.  I love that…and what she paid me was a mere fraction of what she received in return!

That’s the power of “purpose-driven” publicity!  

Grab Publicity Profit Secrets now and get ready to turn your TV and radio interviews into revenues: http://PublicityProfitSecrets.com 

FEEL FREE TO SHARE THIS!  JUST BE SURE TO ADD THIS BLURB: Monique is an author and thought leader on women and money.  As a certified Income and Influence Coach, Monique uses her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur to help women in business drop fear and excuses to become highly-visible high-earners.  Her book, “The OverFlow Handbook” will be published in January 2015.  Her second OverFlow Women’s Business Retreat is being held in San Juan Puerto Rico June 9-12, 2015.

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