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Are your undercharging for your services? Part 2: How to stop that madness right now.


You are too brilliant to be broke

I got a LOT of feedback from my last article which asked the question: Are you under-charging for your services?  Several people honestly admitted that at one time they were “chronic under-chargers,” but thankfully, they are now on the road to recovery. 

For the entrepreneurs who still struggle with this problem, keep reading.

So how do you stop under-charging?  Here are just a few suggestions:

1.) Pinpoint a niche.  This takes a ton of courage. Low-earning entrepreneurs tend to think that focusing on a niche will cause them to lose a larger share of the market. In fact I had a conversation with an entrepreneur just the other day who said, “If I only focus on women over 40 with xyz problem, then I’ll be excluding all the men!”   She was deeply concerned about this.  

I settled her fears when I said this:  ”By focusing on women over 40 with xyz problem, you become more appealing to that specific group.  You’ll speak their specific language, share solutions to their specific problems and then you will become a magnet for that group.  They’ll begin to recommend their girlfriends, relatives and colleagues because you’re positioning yourself as the expert who has the solution to their unique problems…”

I went on to say, “as they experience your awesome results, guess what…they’ll begin to bring their hubbies in too!”  Immediately she saw the light.

Pinpointing a niche is like courting.  When your man takes you out on a date, there are tons of other women at the restaurant, many of them  drop-dead gorgeous.  However, his attention is focused only on YOU.  He’s admiring YOU.  He’s listening to YOU.  He’s talking to YOU.  This makes you want to invest more time with HIM, right???  

Contrarily, if his eyes are roaming all over the place and he’s winking at other chicks, you quickly decide he’s not the right one.  On to the next…

It’s the same with choosing a niche. The biggest brands in the world became successful because they new exactly who they wanted to reach and they courted that group.  Sure, others can come along and enjoy the benefits of working with you but you gotta always know who your target is.  Let your marketing be a love song to them.

2.) Focus on outcomes.  Under-earning entrepreneurs like to explain the details of how they’ll get you results.  That’s a waste of time.  Simply highlight the outcome or the result you provide and that’s how you get people to say yes.  

For example, if you’re a massage therapist, don’t go on about what kind of hot stones and how much pressure you’re gonna put on my back, legs, arms and shoulders, just tell me which massage is best suited for my particular problem (’cause you’re the expert) and assure me that by the time you’re done I’ll be completely relaxed, my headache will be gone and I’ll sleep like a baby.  With that, I’m like “where do I sign up?”

3.) Collect testimonials.  This is one of the easiest marketing tactics to employ but it is often overlooked by under-earning entrepreneurs.  Testimonials give you instant credibility.  They can be the key to helping a prospective client make a decision to work with you.  They’re like free commercials, selling your services even when you’re not around.  Always invite happy clients to share feedback about what you did for them.  With good testimonials, you’ll have an easier time raising your fees.

4.) Offer packages at premium rates (to attract high-paying clients).  I hereby declare that the days of charging by the hour for your brilliance are officially over.  If you want to start earning what you’re worth, start creating premium packages that bring value to your client and allow them to work with you over a longer period of time.  Let them experience your magic as you build a loyal partnership.  The more results they get from working with you, the more likely they are to continue working with you…and soon they won’t be able to live without you.

I’m willing to guarantee that if you implement these 4 strategies today, you can start raising your fees within the next 30 days.  Are you ready to take this challenge?  If yes, check in below.

FEEL FREE TO SHARE THIS!  JUST BE SURE TO ADD THIS BLURB: Monique is an award-winning TV & Radio personality and a certified Income and Influence Coach for emerging women in business. Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business drop fear and excuses to become highly visible high-earners.  Her OverFlow Women’s Business Retreat is being held in San Juan Puerto Rico June 9-12, 2015.

Master this secret ingredient to business success and you will become unstoppable

Whenever our Cousin Chris comes in town, we talk and laugh for hours.  Right now he and his wife Pam are visiting from Atlanta and last night, he said something to me that made me beam.  With his cool southern accent, he said:

“I’m always checking you out online.  You tryna show them women how to ‘get that paper’…”  (<–slang for “make money.”) 

Training starts soon.

Yep.  Cousin Chris summed it up pretty well.  LOL!  I wouldn’t have put it quite that way exactly but in a nutshell, that’s what I do.

I love that Chris was able to see my mission so clearly and unwrapped the goal of my brand so succinctly.  He was able to do this just by checking me out online.  He also said he has a female co-worker who is a budding entrepreneur that he wants to introduce to me.


That tells me that my brand is clear and my reach is expanding even when I’m not around.  That tells me that I’ve finally begun to master certain elements of my branding, which I believe is the secret to success in business.  


Whether you know it or not, right now, you are a walking, breathing, living brand.  Even if you’re not trying to be, you are.

If you’re an entrepreneur your personal brand intersects with your business brand and vice versa.  So what does your brand say about you as a person? 

How well-shaped is your business brand?  

Do you truly understand what branding is and how it drives your success or lack thereof?  

Are you intentionally growing the kind of brand that magnetically and magically attracts your most ideal clients to you? 

These are questions that many entrepreneurs don’t explore enough.  I know this because I still hear people introducing themselves with such generic terms as esthetician, massage therapist, life coach and marketing consultant.  In today’s world, what the hell do those terms mean anyway?

As an entrepreneur, you’ve gotta spend some time developing a brand so that you don’t get lumped in with the generics in your industry.  You’ve gotta establish a unique presence in the market so that you can attract and retain loyal customers.  Branding with clarity is one way to do this.

It took me years to figure this out for myself.  About 5 years ago it all finally clicked for me and I created a system that has literally helped me and some of my clients completely transform our profit potential. Once clients get a hold of this system it’s like the gates of heaven swing open.  Suddenly they feel totally unstoppable!


People had all kinds of titles for me when I was just starting out in coaching.  Now they know that I am not just a coach.  I’ve built a brand that boasts the results that I get for my ideal clients. 

For example.  When someone asks me “so, what do you do?”  I don’t say, “I’m a certified business coach.”  I say something like this:

I am a money and marketing mentor for women entrepreneurs. I have signature systems that help them earn more money, gain more influence and have more freedom  in their business within 1 year or less. 

Whenever I say this, people always want to know more.  True to my brand, I generously give them more and I have a system for turning them into paying clients as well.

Being able to give an answer to the age old question, “so, what do you do?” is just ONE key to branding yourself with clarity and for profits.  

You are not just an esthetician, you’re an anti-aging expert who helps women over 40 look closer to 30.

You’re not just a massage therapist, you’re an optimal health professional who uses massage to help athletes, executives or entertainers (whoever your ideal client is) achieve peaceful, balanced, stress-free lifestyles and total body wellness.

Get the gist of it?  Good.  Now it’s your turn.  Using the examples I gave, craft your answer to the question, “So, what do you do?”  Leave your answer below.  If you feel totally stumped, I invite you to sign up for my upcoming training called Brand Clarity = Prosperity.  Go get details for that right here.

FEEL FREE TO SHARE THIS!  JUST BE SURE TO ADD THIS BLURB: Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business. Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business drop fear and excuses to become highly visible high-earners.  Her book BOLD Money will be published in 2014.

Media insider secret: Use the cold weather to get some publicity. Here’s how.

Brrrrr! Cold weather shouldn't stop your business or visibility!

The brutally cold weather in the midwest and east is showing no signs of letting up.  So why not leverage the windchill factor to get publicity for your business or brand?

Use a strategy I teach my clients all the time.  It’s called the “tie-in factor.”

If you notice that a trend, event, news story, theme, holiday or observance is being talked about in the media a lot, ask yourself, “how can I tie that into my brand or expertise?”

Right now, everybody’s talking about the frigid temps so here are some topics/segment ideas you can pitch to the media by tying-in to the cold weather. Can you make any of these work for you?  Does this list spark any ideas for your particular brand or business?

For fitness professionals: weather’s no excuse not to stick to your weight-loss resolution: 5 indoor exercises that will help you burn fat and stay warm.

Lifestyle gurus (I have several):

  • 5 things you MUST have in your car/house/basement during the winter season.
  • 5 things you should NEVER do when the weather goes below freezing.
  • How to winter-proof your home/car.

Parenting experts: how to keep your kids from getting bored during the deep-freeze.

Small biz experts: 5 ways to stay productive when working from home.

Food/Healthy eating experts: Simple, yummy cold weather recipes using what’s already in the frig.

Medical/Wellness experts: How to avoid cold, flu, hypothermia and other cold weather-related illnesses.

Send your idea to a program on your local TV or radio station and you could get featured this week.

What’s the advantage:  Publicity positions you as an expert, increases your credibility and could instantly lead to new customers for you.

In what ways can your brand, message or expertise tie-in to the bitterly cold temps?  Are you bold enough to pitch the media? Let me know if any of these work for you.

FEEL FREE TO SHARE THIS!  JUST BE SURE TO ADD THIS BLURB: Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business. Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business drop fear and excuses to become highly visible high-earners.  Her book BOLD Money will be published in 2014.

6-figure formula Part 3 – Are you committing brand infidelity?

Just to bring you up to speed, my signature 6-figure formula is the blueprint that has set me on the path to creating multiple 6-figures this year.

So far I’ve given you 2 steps in the formula along with some valuable insights that will help you overcome the obstacles many women entrepreneurs face.  If you haven’t seen the previous posts, get caught up by reading them here:

6-figure formula – Part 1

6-figure formula – Part 2

Today, I have one more juicy nugget to help you create $100,000 or more in your business this year:

Are you cheating on your brand?

Commit to your brand and be loyal to your message.

I know, it sounds like common sense, but you would be surprised how many women in business commit what I call “brand infidelity.”

Brand infidelity is similar to cheating in a relationship. 

It’s what happens when your brand offers the promise of a particular solution or experience to a specific market, then a “bright shiny object” comes along and takes you in a completely different direction.  Suddenly, you’re off trying to create a whole other solution and experience for a completely different market.

Here’s an example.

I once worked with a brilliant woman who was a youth counselor.  She wanted to position herself as the “go-to” person for troubled teens.  We worked together to get her visibility in the media and speaking opportunities.  Her star was rising fast.

Then all of a sudden, she went off  strategy and started promoting and hosting workshops focused on her raw food lifestyle and how to “go green.” 


Was it possible to marry her passions and make them work together under one brand?  Possibly.  Did she try to create a strategy for doing that?  No.

I suspect she had some fear around fully committing to her youth advocacy brand.  Perhaps there was some fear (or doubt) of massive success if she would have stayed true to her original message.  Either way, the glare of the bright shiny object was too hard for her to resist and the damage caused by brand infidelity (i.e. mediocre clients, high and low profit swings, inconsistent visibility, lack of focus, etc.) now has a stronghold in her business. 

The woman entrepreneur who succumbs to this temptation thinks she’s offering greater value and serving more people.  What she’s really doing is cheating on her core market and creating confusion among the people she initially committed to serving.

Really bad move.

Yes, it takes time for your brand to build traction.

Of course it takes time to create the loyalty and visibility you want as an expert in your industry.

Can it take time to cultivate a loyal niche? Absolutely.

But until you find your groove and own your space in the marketplace, you cannot be tempted to commit brand infidelity.  Unlike real life relationships, the market that you cheat on may not be so quick to give you another chance.  You’ll have to work extra hard to win their hearts over again.

Patience is paramount when building a brand.  Fortunately, with a solid strategy and by leveraging social-media, it can happen fairly quickly.   In the meantime, you MUST be willing to be loyal to your brand, your message and your market.

When you have the courage to embrace this step in the 6-figure formula, you will feel a powerful shift in your business and your ideal clients will love you and be loyal to you and your profits, visibility and influence will come with ease.

Have you ever committed brand infidelity?  Are you committing it now?  What tips or insights can you share on having the courage to commit to YOUR brand?

HEADS UP: Later this month, I’ll be offering a virtual event called Brand Clarity = Prosperity.  Just join my list if you want me to send you details.  Scroll back to the top of this page and you’ll see the spot to add your info.

FEEL FREE TO SHARE THIS!  JUST BE SURE TO ADD THIS BLURB: Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business. Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business drop fear and excuses to become highly visible high-earners.  Her book BOLD Money will be published in 2014.

3 Kick-butt Summer Marketing Tips to Grow Your Business

ready for summer publicity?

Depending on what business you are in, Summer can be either really busy — or NOT. Especially if you have a brick and mortar business.

So what are some ways you can keep clients and customers flowing through your doors? Here are three kick-butt ideas I want you to start implementing now:

  • Pick up the phone and do some personal follow-up. No matter what kind of business you’re in, more than likely you’ve come to know some of your customers. You know what their preferences are and what they will quickly respond to. 

So when you have a product or service that you know certain customers will love, why assume that they’ll find out about it via email or word-of-mouth? A phone call adds a profound personal touch to your business and gets people coming in the door!

Do the math: Imagine if you called 8 of your best clients and let them know about the newest product or service available. If three of them took you up on your offer, how much additional revenue would that add to your bottom line?

  • Always give them a reason to comeback–sooner rather than later! I am always surprised when I go into a business or make an online purchase and I am not given an incentive to go back. 

WHENEVER a customer or client invests in your business give them something to incentivize their return. Grocery stores have this down to a science. Every time they hand you a receipt there’s a coupon attached to it! Follow that model. Put a deadline on your offer (usually within the next 30 days) and watch this work!

  • Make it clear to your customers why they need you. You may have a beautifully profound service offering or a brick and mortar business that is off the chain! But if you aren’t proactively marketing your business and telling your customers EXACTLY what problem you solve for them or EXACTLY why they need you, a consistent flow of business might elude you. 

How do you do this?

Craft a powerful marketing statement that conveys exactly what you do for your client. It can look something like this:

I work with (describe your ideal client)___________________ to help them (your solution)_____________ so they can (your result)______________.


We provide (your brilliant service)____________________ to (your ideal client)________________ so they can (your result)______________________.

Summer is a great opportunity to kick off this simple marketing campaign! Make it fun and add a little creativity. Your customers will feel your energy and they will respond!

Add your summer marketing tips below.
Registration for the MVP Academy April 20, 2013 ** IS NOW CLOSED!
Are you tired of taking a random approach to your success?
Do you want a strategy to help you create a consistent flow of income and clients to your business?
Are you ready for more visibility?
Do you want to create a success blueprint for your business that you can use year after year?
If so, then join me for a powerful, 1-day, collaborative strategy session so we can design your
Marketing, Visibility & Profits Strategy.
Are you ready?

You’ve been hearing me talk about the importance of

getting a clear and easy to implement media and marketing strategy in place for your business right?

Well now it’s time to act.

Join me Saturday, April 20, 2013
from 9:00 a.m. until 6:00 p.m. CT
for the MVP Academy

In the MVP Academy, I work with you LIVE

in an intensely collaborative, small group of only 8 brilliant women entrepreneurs to:

  • Clear out the “clutter” that may be surrounding your brand so we can pinpoint exactly which marketing strategies will work best for your business and be most profitable for you.
  • Craft a compelling core message that will resonate with your ideal market so they are magnetically attracted to you.
  • Outline a simple, yearlong marketing plan so you never have to wonder where your focus should be or what you should be doing to grow your business.


  • We’ll brainstorm ways that you can turn those media interviews and opportunities into revenues.
  • I made the MVP Academy extremely affordable for those who have wanted to work with me but didn’t have the budget!


Only $497 for a full day with me…But commit now before tuition doubles on April 15th!
Here’s what two clients recently sent me after their
Marketing, Visibility and Profit Strategy Session:

Author Senica Evans

“I brought you my vision, an under-promoted book, and a desire to truly change the lives of women. In return, you provided me with a solid concrete plan and the DIRECTION I so desperately needed to take all my efforts to the next level.
I’m pleased to tell you that in just 11 days I have already seen results! I’m selling more books and drawing more traffic to my site. I can only imagine what the results will be in a few months as I continue following your plan. It feels good to now have direction and a clearly defined purpose! I love the way your brain works!”
~Senica Evans; Author, Speaker


Dr. Dorothy Thomas

 “Initially, I was floundering, like a fish in shallow water, however, since our session, I feel as if the deep water is no longer threatening, since you’ve given me the tools.

I never looked at myself in a certain way, however, since the session, I realize that I can reach so many people in so many different ways with my powerful message! I am well on my way, to becoming the success I always knew I could be.”

~Dr. Dorothy Thomas; Addiction/Recovery Expert and author


  **So that I can give participants as much attention as possible,

I have put a maximum of 8 spaces in this upcoming MVP Academy.***

Before you decide if this is right for you, ask yourself:
  • How important is it to you to finally get a formula in place that will help you market your business consistently?
  • How valuable is it to have a system that you can repeat over and over again and get excellent results?
  • What is it worth to never have to worry about where your customers are coming from or if they even know you exist?
If you value the freedom of having a media and marketing plan for the success of your business, then reserve your space!

Bahiyah Shabazz

Personal Wealth Expert Bahiyah Shabazz attended one of my MVP workshops for entrpreneurs and she recently tweeted this unsolicited testimonial: 
“I’ve learned more in one workshop with @MoniqueCaradine than I have over a whole year of marketing sessions with anyone else.”
Again, only a few spaces are available for this small group opportunity with me. Lock in your seat today!
**COOL FREE TOOL Alert** How to assess your mid-year business success. A “reality check-list” for the serious entrepreneur.
So where does your business stand right now? Here we are past the halfway point in the year. Are you reaching the BOLD money goals you set? Are you experiencing success at every level in your business?
When I work with my VIP and mastermind clients, I always challenge them to set BOLD money goals. I’ve found that when you have benchmark goals in place in your business, you can’t help but succeed! That’s because you ALWAYS know where you are and you ALWAYS know where you’re going.

I created this checklist to help you gage where you are right now and pinpoint where you want your business to go during these last few months of the year. How many of these 12 things have you implemented or are planning to implement? What’s stopping you?

Here’s a sampling of something of the questions on the checklist:

[ ] I know what my business revenue goals are for this year.

[ ] I have reached at least 45% of that goal.

[ ] I have the help I need (like staff or a virtual assistant) to support me and free me up to be the leader and visionary in my business.


[ ] I am clear on who my ideal clients are.


[ ] I am clear on what problem I best solve for my ideal clients.

Click here to get the complete check list for free. Then fill out the second page. Share your thoughts below or drop me a quick email: mo[at]moniquecaradine.com


Are you hiding-out in your business? It could be costing you money.

MVP Session

Let’s take a look at your business for a moment—and be honest. Are your revenues where you want them to be? Are you attracting the kinds of clients you love or just working with anyone who happens to come along? Are you considered an expert in your industry? Are you regularly seen in the media?

If you answered no to two or more of these questions, part of your problem has to do with not having a simple marketing and visibility strategy that can guide your business to success. Because your ideal client doesn’t know you or what problem you solve for them, they don’t invest in themselves through you.

For every day this continues to happen, you lose money.

Take a look at these scenarios. Notice the huge cost these entrepreneurs could be paying for “hiding-out” and not implementing a simple plan to reach the clients they are meant to serve:

Scenario # 1: You’re a brilliant interior designer. By not having a simple marketing amp; visibility strategy in place, you miss out on opportunities to get featured on local news programs where you demonstrate easy ways to makeover a room on a budget. This exposure, which can be secured for free, could easily lead to profitable new clients = cha-ching!! Oh but wait, you’re the one with NO marketing or visibility strategy. Sorry, no “cha-ching” for you.

Scenario # 2: You own a hair salon and you’re a gifted stylist. You want to end the endless hours on your feet and instead, position yourself as a haircare expert and perhaps train other stylists who value your expertise and are willing to pay money to learn from you. Without a strategy, you’ll be stuck working 10 hour days on your feet with no end to that cycle in sight. Yuck.

Scenario # 3: You are a coach or consultant who is passionate about the work you do with your clients. Unfortunately you’re not making what you’re worth, you’re overworked and burning out fast. With no marketing strategy (aside from the occasional e-blasts you send out), you can’t proactively attract the high-paying clients who would benefit from working with you because to them, you don’t exist.

The cold hard truth is this: No visibility strategy + Raggedy Marketing = Raggedy Revenues.

Listen, hiding out is costing you money. When you raise your profile, you raise your profits. When you’re ready to stop sitting on the sidelines, I want to partner with you to help you become an MVP. In just a ½ day session we’ll work together (no matter where you are in the world) to create a Marketing, Visibility amp; Profits Strategy that will take your business to the next level.

So what’s stopping you from creating a simple marketing and visibility strategy for YOUR business? Leave your comments here.

They’re just not that into you: 7 signs the market you’re marketing to may NOT be your market.

It’s time for a reality check when it comes to your marketing tactics.

There are a few questions you need to answer—seven to be exact—that will either make you feel really good about your marketing or they’ll confirm some harsh truths you may finally need to face.

Here are my questions. Answer them honestly, then get ready for a breakthrough:

1.) Have you ever had days, weeks or months go by in your business when there is no foot traffic, no new inquiries and no revenue coming in and you can’t understand why?

2.) Does a chunk of your customer base seem to be disappearing?

3.) Have you spent hours per month at networking events, handing out cards and following up with complete strangers to no avail?

4.) Do you advertise in the media but only get mediocre results?

5.) Are you putting in hours each week trying to market your business to your customers through email or direct mail marketing only to get a very small response?

6.) Are you the BEST at what you do but still it seems as though the people you market to just aren’t as excited about your service or expertise as you are?

7.) Are you frustrated by people constantly beating you down on price and always trying to talk you into discounts, deals, bartering or the “hook-up?”

If you answered yes to most of these questions, then something BIG is about to change in your business right now. That’s because you may have just tapped into this reality:

Are you reaching the right market?

The market that you’re marketing to might be telling you they’re really NOT your market.

Look at your product or service then take a very close look at the people you’re marketing to. Have you effectively conveyed how you can make their lives easier or better? Have you effectively shown them how you can solve their problems? If so, and your audience is still not responding, THEY ARE NOT YOUR MARKET.

If you know your prices are competitive yet you have to constantly explain why you “charge so much,” THEY ARE NOT YOUR MARKET!

Sure they may NEED you but they don’t want or value you…THEY ARE NOT YOUR MARKET!

How I came to this reality in my business

A few years ago, I started using the internet to expand my market and grow my brand. Being rooted in Chicago my whole life, it was kind of scary to spread my wings. Yet, almost immediately I noticed that my message of “publicity power” was resonating with people all over the world. I was attracting clients from as far away as Australia and the UK.

They didn’t haggle with me on pricing. It wasn’t difficult to do business with them. They valued and wanted what I had and I gave it to them. Win-win situation.

This experience opened up a whole new world for me. It told me that while I may have been comfortable marketing to a certain group (because they look like me or have things in common with me), that doesn’t necessarily mean that they are truly my market.

Let me give you a perfect example:

My MVP Academy (formerly the Visibility Bootcamp) is one of the most powerful and practical business development events in Chicago. I give participants resources, tools, scripts, templates and a whole new understanding of the unlimited potential of their business during a 1-day collaborative mastermind workshop.

Super early-bird pricing was $399.  Now the event is at $499. Now, past participants have valued this event at $2,000 because it provides you with an immediate and dramatic shortcut to success.

Yet, I get feedback like this posted to my blog:

Toni said: $399? I got bills to pay!

Selenia said: Let me know when you have something cheaper…

Cheaper?!? Their statements made two things clear:

1.) They’re not my market

2.) They will be right where they are now, come this time next year because they don’t see value in investing in themselves and their businesses.

I know you may feel like rescuing these people from themselves–I’ve spent countless years doing this– but you can’t. Stop trying to be their hero. If you keep trying to save a market that doesn’t value your brilliance, you will go broke.

The only way you can help them is if they have a mindset shift. Once they have that, they’ll come and find you.

So if you know your product or service is phenomenal and you know you’re positioning yourself well but your business has yet to breakthrough, it may be time to get honest with yourself and re-examine your market.

So how do your solve this problem?

Take a real close look at your strategy. If you’re doing the right things to position yourself in the marketplace and you’re not getting great results, you need to re-assess who you’re marketing to. This is also an opportunity to tighten up YOUR game. Invest in some expert insight from a marketing strategist. Get some recommendations on what you can do differently or better.

You should also consider upgrading your product, service (and overall vision) and start targeting new potential markets with:

1.) higher incomes

2.) different zipcodes – in different communities, cities, states, countries

3.) within a certain age range exclusively

4.) within a specific gender

5.) a certain lifestyle

6.) certain aspirations

In other words, find the people who are looking for you. Don’t keep beating your head against the wall with a market that doesn’t appreciate what you have to offer.

The definition of insanity is doing the same things over and over while expecting different results. That saying applies to your business. If you keep marketing to a deadbeat market your current situation will NOT change.

So today, what are you willing to do differently to get a dramatically different result? Could it be time to change your market?

Think you don’t need VISIBILITY? Think again.

I have been putting in some serious overtime getting the word out about the VISIBLITY Bootcamp.   Back and forth

The value of VISIBILITY

across town at events, radio commercials and of course email and social media marketing.

The reaction I get from most people when they hear about the event is great interest.   However a few have responded by saying, “well, what if I’m not really interested in being visible?”  

In fact, just the other day, an entrepreneur said, “the word ‘visibility’ doesn’t really resonate with me…”

When entrepreneurs call the value of VISIBILITY into question, it baffles me because my thinking is this:

“If you’re in business and your survival and growth depends on customers knowing who you are, where to find you and how you solve their most pressing problems…why wouldn’t you want to be visible?”

So here’s today’s paradigm shift:   If you think you don’t need VISIBILITY, think again.  

This powerful concept of getting visibility can start with the simple act of making a bold statement about something you know or believe in and sharing that statement with the media or with your personal network.   Say the right thing and it could lead to you becoming more well known within your market or being quoted on a popular blog.   The ripple effects this could have for your business and brand are endless.

But let’s be clear.   I don’t believe in getting visibility or publicity just for the fun of it.   I promote what I call “Purpose-driven Publicity.”   This is where the motive behind ALL of your visibility and publicity efforts is a desire to help, empower, inspire, educate and enlighten more people around the world with your unique message.  

Should you benefit from this financially?   Yes and I love teaching people how to do that. However, the main goal is always to leverage various media platforms so that you transform the lives of others, first.  

I’ll have more on Purpose-driven Publicity in an upcoming blog.   For now, here are 3 ways getting visibility can fire up your business and grow your brand:

1.)       VISIBILITY helps you attract global clientele.   I’ve done business with clients internationally thanks to articles I’ve written that raised my visibility.   My clients saw that I was an expert so they signed up to work with me, sight unseen.

2.)       VISIBILITY helps you establish credibility.   When people see that you’re visible in the media marketplace and you’ve been quoted in magazines or featured on news segments, your “respect quotient” goes up exponentially.   A former client of mine generated $75,000 in new businesses shortly after he appeared on local news station.   How’s that for a return on his investment in my expertise?

3.)       Lastly, in the spirit of my  “  Purpose-driven Publicity” philosophy, VISIBILITY gives you a broader platform allowing you to empower and inspire more people.

I could go on for days about the value of VISIBILITY but here’s the bottomline: if you’re not VISIBLE, then you’re invisible and that is never a good thing.

To join my group of 10 brilliant, visionary entrepreneurs, executives and experts for the upcoming VISIBILITY Bootcamp, just click here.


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