I get so many authors requesting to be on my shows. Most of them never make it because their pitch is ineffective and lacks a compelling angle. If you’ve ever wondered how to get media opportunities consistently as a way to promote your book, I’ll be spilling the secrets at this one day event.
Details to come. Contact Erica Bell to get on the VIP list.
Listen to my personal message to you!
Could your business or organization benefit from high-impact TV & radio publicity? What if you learned the secrets to implementing a simple and effective publicity strategy from a seasoned media professional. Would that help you gain the exposure you deserve this year?
E-book
If so, I invite you to grab your copy of my instantly downloadable Publicity Power Toolkit: The Business Owner’s Guide to Building Media Buzz Quickly, Easily and Affordably!
It’s an e-book that gives you access to my 15-plus years of on-air and media coaching experience, up-to-date insight on how to make your message stand out in today’s crowded media marketplace, plus templates and real examples of some of the most effective TV & radio publicity tools being used today.
In the e-book you’ll learn:
- How to pitch the media
- The number one thing you must do to get invited back for more media interviews
- How to write a press release that works
- How to use one of the most effective tools in publicity today that could result in instant media coverage for you.
Want to see for yourself? Download a free sample of the e-book here: PublicityPowerToolkit_Sample2011
Order your copy of the Publicity Power Toolkit at $25 off the price by January 14, 2011 and you’ll also receive:
Momentum for Life
A complimentary, signed copy of my original motivational CD called Momentum for Life: Common Sense Strategies to Move your Life Forward NOW!
The CD will be mailed to your door in 7 – 10 days. If you know someone who could use a gentle reminder of how great they really are (especially a teen girl), this CD is the perfect gift! Or keep it for our self and commit to taking the 13 simple steps to a fulfilled life!
Check out these sample tracks from the CD:
Embrace your ideas
Build on Your Divine Talents
**Offer ends 1.14.11
Happy Holidays everyone! I’ve bundled up some of my most popular products so that you can get a jumpstart on your publicity, branding and marketing efforts for the New Year! These instantly downloadable ebooks, recordings, templates and videos will give you the tools to make 2011 an exceptional year for your business and your brand. Additionally, you’ll get a taste of the motivational strategies I’ve created and implemented in my own life and business to keep you fired up throughout the whole year. Apply the strategies and you will get results!
Grab your bundle early because the price goes up everyday! In a few days, it all goes away.
Publicity Power Teleclass
THE PUBLICITY JUMPSTART AUDIO PROGRAMME
VALUE: $297.00
Yes, you get ALL SEVEN sessions from my very popular Publicity Jumpstart Program which I did for the first time in 2009.
This program, which took place over 6 consecutive weeks, is now available to you, in its original format for the FIRST TIME EVER! You get to hear the session exactly as it happened live, including all the laser coaching I did with the participants as well as the handouts. PLEASE NOTE: You will need PDF software on your computer to access the handouts!
There is an abundance of information here for you, so if you are serious about getting publicity, I encourage you to invest some focused time into listening to each one of theses sessions. They run a little more than 60 minutes in length and if you follow the strategies I provide, you WILL get results! So start now and take advantage of these awesome resources so you can get publicity!
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I’ve combed through the e-book page by page and personally added up-to-the-minute revisions
E-book
that reflect media and publicity strategies that will work for you TODAY. It’s nearly 50 pages packed with industry secrets that even some PR pros don’t know! I’ve also updated the templates, questionnaires, planning and resource sheets so that you have the most current information available. The newly revised e-book also includes questionnaires and checklists to keep you on track, organized and focused.
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My SPECIAL REPORT entitled Publicity Virgins
VALUE: $15.00
This downloadable book is a compilation of several of the articles that I have written on publicity over the past few years. If you are a complete newcomer to the publicity game or have NEVER sought publicity for your brand or your business because you just didn’t know where to start, Publicity Virgins is an excellent starting point for you. It’s a quick, easy, step-by-step read that demystifies the process.
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Momentum for Life
You also get a copy of my motivational CD entitled Momentum for Life: Common Sense Strategies to Move Your Life Forward NOW!
VALUE: $20.00
The CD will be mailed to your door in 7-10 days, just in time for Christmas! On it you will hear good, old-fashion “mother wit” to help you move past stagnation and closer to the life you dream of. If you already have a copy, share it with a friend for the holidays!
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Access to the BIG, BOLD SUCCESS BLUEPRINT Workshop
VALUE: $77.00
If all that’s not enough, how about a complimentary pass to attend my teleseminar entitled 
“The Big, Bold, Success Blueprint: How to transform your vision into reality through the power of a plan.” The concepts I’ll share will help you manifest massive success, simply by having an easy-to-implement plan in place. The teleseminar is done completely by phone and you can participate from the comfort of your home or office. All you need is a phoneline! It takes place on Wednesday, December 15, 2010 at 7:00 p.m. CT. Mark your calendar! If you cannot attend live, you will receive a copy of the recording.
THIS IS BY FAR MY MOST GENEROUS OFFER EVER!
AS OF FRIDAY, 11/26/10 AT 12:01 A.M.
You can have immediate access to this ENTIRE BUNDLE!!
If you are making your purchase on Friday, 11/26/10, you get the bundle for only $67!
If you are making your purchase on Saturday, 11/27/10, you get the bundle for only $77!
If you are making your purchase on CyberMonday, 11/29/10, we’ll hold the cost of the bundle at $97!
If you are making your purchase anytime after Tuesday, 11/30/10, you get the entire bundle for $127!
No matter how you slice it, it’s a steal! When you click to purchase, you will be automatically directed to a link with simple instructions on what to do to get IMMEDIATE access to all the downloadable products above. The Momentum for Life CD will arrive in your mail in a few days!
Radio Host, Michael Baisden
When I first started in radio back in 1997 I was fortunate enough to meet and interview some of the most dynamic people — many of whom have since carved their own niche in media and have become world-famous. One of those people was author, TV personality and radio host Michael Baisden.
Michael was by far one of the BEST guests I have EVER interviewed. He first came on my show when his book “Men Cry in the Dark” was out. It was self published and he literally sold copies from the trunk of his car. This brutally honest book changed the way women related to their boyfriends, husbands and lovers. Little did Michael know that he was setting a whole new standard for relationship books.
Now keep in mind, before Michael became this famous author and media personality, he drove a bus for the Chicago Transit Authority! So here he was, back in the late 1990s, just an average guy, writing about his experiences with women and relationships — the good, the bad and the ugly. No one had ever done it the way Michael did.
To be honest with you, when I first had him on my show I had never heard of him but boy did he make an impression! He had swagga, a big, magnetic personality, a lot of confidence and he would speak the cold, hard truth about women (according to him) whether you liked it or not. Michael Baisden knew how to get my phones ringing off the hook!
So what can authors and other publicity seekers learn from Michael? A lot. I have about 10 tips I could give you, but for the sake of time, here are 3:
1.) Be passionate about your topic or title: Let the passion ooooze from the essence of your being. Get excited about it because when you’re excited, it becomes contagious. Michael would be so excited he would be sitting on the edge of his seat throughout the entire interview. He commanded control of the microphone and he just flowed with it.
2.) Speak from your unique experience: The reality is, you may not be the only one writing or speaking about your chosen topic. There may be a million others with books on the very same thing you’ve written on. However, no one has the exact same experience as you. Share your story in a compelling way as a means to connect with the audience. Speak from your heart. That’s how you build loyalty, trust and likeability. Michael did that perfectly. He talked about mistakes he made in his own relationships, how he was hurt and what turned him off in relationships. As a result, people began to relate to him.
3.) Be controversial: If you have some juicy dish, an unreported or alarming statistic or a crazy story that illustrates your point, don’t be afraid to tell it! Talk show hosts LOVE this!!!! Put all your cards on the table and spill the beans, honey! Michael Baisden was (and still is) a genius when it comes to this! He would tell women exactly what they were doing wrong in their relationships and exactly why their men were cheating on them. Sometimes folks didn’t want to hear those harsh truths, but they listened because he gave it to them straight no chaser!!
So if you want to become a fixture on radio or TV and you think you have a great message to share, remember these 3 tips and you will be off to a great start with your publicity. I’ll have more tips soon. In the meantime, what great interview tips have worked for you? Leave me your comments.
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