You are too brilliant to be broke!
In the past 10 days I have talked to no less than a dozen entrepreneurs. They have confided in me their frustrations about struggling in business.
While their entrepreneurial endeavors are all unique (some are coaches, others are authors and others run small businesses) the common denominator is the same: they have great products and services and powerful messages, yet they haven’t manifested the kinds of profits and visibility they deserve.
They’re overworked, their revenue is inconsistent or only coming from one source and the future does not look bright.
So how do you break this cycle? Here are 4 tips:
1.) You absolutely MUST create a multiple income stream lifestyle.
We’ve been brainwashed to believe that finding a job is the solution to our problems. It is not.
As business owners, we’ve been told to get good at one thing, don’t overprice your service and you’ll be successful. This is truly one of the biggest lies we’ve ever been told.
I’ve said it before and I’ll say it again. In this economy your small business should have at least 3 to 5 ways it generates revenue. If you are an entrepreneur, have 5 to 7 ways of making money—all seamlessly aligned with your expertise. If you are not “officially” in business yet and you are still employed, launch your “side hustle” today. I have at least 5 ways I make money and often times I do it right from the comfort of my home office.
2.) You MUST create a marketing strategy.
I have my entire 2012 media and marketing strategy planned out. I know exactly where my revenue is coming from. There’s no question mark, no anxiety. My well executed plan should help me not only reach my goal but I’ll also be making money in my sleep.
Anybody can do exactly what I did to create a simple strategy. I write blogs about it, articles about it and even tell you how to do it step-by-step. Sadly people still refuse to do it.
What’s the problem? Are you allergic to creating a strategy? Does that word scare you? How the heck do you get the word out about your business? How are you ensuring that you have a steady influx of customers and clients all year round? Are you afraid of success?
A strategy allows you to put a system in place that can be easily duplicated and repeated over and over again. I show people how to do this quickly and easily in my signature MVP (Marketing, Visibility & Profits) strategy sessions. Imagine how it would feel to know exactly what your marketing strategy is and where you revenue is coming from for the entire year? That’s what we do in the MVP Sessions.
3.) You MUST get a mentor, coach or mastermind buddy to help you chart your course from a “big picture” point of view.
Too often we struggle trying to figure things out on our own. I’ve been there, done that. I thought coaching was for wimps and always tried to go it alone. This mindset cost me hundreds of thousands of dollars.
Your problem could be YOU. You could be getting in your own way! A coach or mentor can help you breakthrough self-imposed barriers so you can see things more clearly and from a fresh perspective. A good coach will also be your accountability partner.
Before this year ends, get a coach. Join a mastermind. Do something!
As many of you know, Tynisha Thompson is one of my brilliant coaches. If her roster’s not full, she might work with you too.
4.) Lastly, I recommend you position yourself as an expert to leverage the media.
This not only helps you get free publicity, which is extremely valuable, it also helps you expand your sphere of influence nationally and globally.
With all your brilliance, you shouldn’t be a best kept secret…and you certainly shouldn’t be broke.
