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‘Tis the season to get publicity and build your influence

If you are not visible you are INVISIBLE

I was watching one of the news networks yesterday (just 2 days before Christmas) and all most fell out of my chair laughing!  The show literally sounded like a college frat party. All of the guests seemed like total neophytes in their industries, they all seemed to be under the age of 25 and I had never seen or heard of any of them before.  It was like an episode of college kids unleashed LOL!

Meanwhile, the host appeared slightly uncomfortable with this panel of media newbies and did everything he could to keep the show enlightening.  

Even though I laughed, I felt his pain.  Been there, done that!

See here’s what happens: during the holiday season, all the heavy weights take off for vacay.  For about 3 straight weeks many of the big name talkers disappear, leaving producers and hosts with plenty of room to book not-so-well-known experts who have a powerful message but just haven’t had the opportunity to get their message out there.

As a knowledgeable expert, are you going to let these college-kid, no-name, neophytes take-over the airwaves when there’s a wide open opportunity for someone like YOU?  You better not.  In fact, I forbid you.

Listen, if you know your message is relevant, timely and can benefit the masses right now, you should be getting publicity.  In fact, if you’re not all tied up with holiday celebrations and travel, you could probably get booked on TV or radio this week.

Here’s some quick tips on how to quick TV & Radio publicity THIS WEEK:

1.) Is your message or solution relevant to what people need or go through during this time of year?  If so, jot down 3 – 5 quick tips you could share with the audience.  For instance, if you can share tips on

  • how moms with young children can stay stress free during the holidays, or 
  • how to avoid gaining extra holiday pounds, or 
  • how to save and extra thousand dollars during this season, or 
  • cheap ways to celebrate the new year, or 
  • how to heal a broken heart during the holidays, or 
  • how to prepare for a successful year in your business.

TV and radio shows are just waiting to book experts on these and other topics right now!

2.) Identify 5 local media outlets and 1 national media outlet that you could send a pitch to.  Get the name of the show and producer where your message might be a good fit.  Start with the ones you watch and listen to first then (if you’ve been on TV or radio before) shoot for the more competitive national ones like the TODAY show.

3.) Know how to write a compelling interview opportunity sheet?  If so, send it before 3:00 p.m. ET today, along with a link to your recent videos or radio interviews and I guarantee, producers will be calling you.  In my homestudy course called Publicity Profit Secrets, I share templates, scripts and tip sheets that show EXACTLY what to do and say when you’re reaching out to the media.  In fact, lesson #2 gives you real samples that I’ve used to get my clients booked on the air.

4.) Go to www.RadioGuestList.com right now and see which shows are looking for experts like you.

Don’t let this season pass you by with getting booked!  TV & Radio publicity are very effective and getting you noticed by the people that need you most.  What publicity tricks have worked for you?  How has being visible in the media helped YOUR business and bottom line?

Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business. Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business drop fear and excuses to become highly visible high-earners.  Her book BOLD Money will be published in 2014.

 

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