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CNN is calling, are you ready?
 
 
How would you like to start getting some free publicity next year?
 
In this vid, I tackle a great publicity question that came in from Karen.

I share 5 questions you should know how to answer if you want to get free publicity.  You’ll definitely get some great tips that could help you get featured on your local stations or maybe even CNN.

Click play and leave YOUR questions or comments below.

7 signs it may be time for you to start getting publicity.

Is it time for you to get publicity?

Prefer to listen to this post instead?  Click Play: 

Are you an expert, author or entrepreneur who is feeling the urge to expand your influence?  Getting publicity is an excellent way to do that.  So how do you know if you’re ready for publicity?  If you answer TRUE to any of these statements, that could give you a clue: 

  • Every time you see an expert on TV who specializes in the same industry as you, you secretly envy them and say something like this: “I could’ve done waaay better than that!”
  • People constantly ask for your help with “that thing you do…” and you do it for free.
  • You have an inspiring story that led you to do what you do.
  • You’ve proven that your strategies, tactics and tips really do solve people’s problems.
  • People see you as an expert in your field.
  • You have a great personality and you’re not afraid to let it show.
  • You know it’s time for more people to hear what you have to say.

If you answered “true” to any of these questions, it’s time to work on your publicity strategy.  So how do you do that exactly without getting confused?  I’ll tell you next week!

By the way, if you want to download this little “checklist” just click here to grab it instantly.

FEEL FREE TO SHARE THIS!  JUST BE SURE TO ADD THIS BLURB: Monique is an author and thought leader on women and money.  As a certified Income and Influence Coach, Monique uses her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur to help women in business drop fear and excuses to become highly-visible high-earners.  Her book, “The OverFlow Handbook” will be published in January 2015.  Her second OverFlow Women’s Business Retreat is being held in San Juan Puerto Rico June 2015.

 

Media insider secret: Use the cold weather to get some publicity. Here’s how.

Brrrrr! Cold weather shouldn't stop your business or visibility!

The brutally cold weather in the midwest and east is showing no signs of letting up.  So why not leverage the windchill factor to get publicity for your business or brand?

Use a strategy I teach my clients all the time.  It’s called the “tie-in factor.”

If you notice that a trend, event, news story, theme, holiday or observance is being talked about in the media a lot, ask yourself, “how can I tie that into my brand or expertise?”

Right now, everybody’s talking about the frigid temps so here are some topics/segment ideas you can pitch to the media by tying-in to the cold weather. Can you make any of these work for you?  Does this list spark any ideas for your particular brand or business?

For fitness professionals: weather’s no excuse not to stick to your weight-loss resolution: 5 indoor exercises that will help you burn fat and stay warm.

Lifestyle gurus (I have several):

  • 5 things you MUST have in your car/house/basement during the winter season.
  • 5 things you should NEVER do when the weather goes below freezing.
  • How to winter-proof your home/car.

Parenting experts: how to keep your kids from getting bored during the deep-freeze.

Small biz experts: 5 ways to stay productive when working from home.

Food/Healthy eating experts: Simple, yummy cold weather recipes using what’s already in the frig.

Medical/Wellness experts: How to avoid cold, flu, hypothermia and other cold weather-related illnesses.

Send your idea to a program on your local TV or radio station and you could get featured this week.

What’s the advantage:  Publicity positions you as an expert, increases your credibility and could instantly lead to new customers for you.

In what ways can your brand, message or expertise tie-in to the bitterly cold temps?  Are you bold enough to pitch the media? Let me know if any of these work for you.

FEEL FREE TO SHARE THIS!  JUST BE SURE TO ADD THIS BLURB: Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business. Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business drop fear and excuses to become highly visible high-earners.  Her book BOLD Money will be published in 2014.

‘Tis the season to get publicity and build your influence

If you are not visible you are INVISIBLE

I was watching one of the news networks yesterday (just 2 days before Christmas) and all most fell out of my chair laughing!  The show literally sounded like a college frat party. All of the guests seemed like total neophytes in their industries, they all seemed to be under the age of 25 and I had never seen or heard of any of them before.  It was like an episode of college kids unleashed LOL!

Meanwhile, the host appeared slightly uncomfortable with this panel of media newbies and did everything he could to keep the show enlightening.  

Even though I laughed, I felt his pain.  Been there, done that!

See here’s what happens: during the holiday season, all the heavy weights take off for vacay.  For about 3 straight weeks many of the big name talkers disappear, leaving producers and hosts with plenty of room to book not-so-well-known experts who have a powerful message but just haven’t had the opportunity to get their message out there.

As a knowledgeable expert, are you going to let these college-kid, no-name, neophytes take-over the airwaves when there’s a wide open opportunity for someone like YOU?  You better not.  In fact, I forbid you.

Listen, if you know your message is relevant, timely and can benefit the masses right now, you should be getting publicity.  In fact, if you’re not all tied up with holiday celebrations and travel, you could probably get booked on TV or radio this week.

Here’s some quick tips on how to quick TV & Radio publicity THIS WEEK:

1.) Is your message or solution relevant to what people need or go through during this time of year?  If so, jot down 3 – 5 quick tips you could share with the audience.  For instance, if you can share tips on

  • how moms with young children can stay stress free during the holidays, or 
  • how to avoid gaining extra holiday pounds, or 
  • how to save and extra thousand dollars during this season, or 
  • cheap ways to celebrate the new year, or 
  • how to heal a broken heart during the holidays, or 
  • how to prepare for a successful year in your business.

TV and radio shows are just waiting to book experts on these and other topics right now!

2.) Identify 5 local media outlets and 1 national media outlet that you could send a pitch to.  Get the name of the show and producer where your message might be a good fit.  Start with the ones you watch and listen to first then (if you’ve been on TV or radio before) shoot for the more competitive national ones like the TODAY show.

3.) Know how to write a compelling interview opportunity sheet?  If so, send it before 3:00 p.m. ET today, along with a link to your recent videos or radio interviews and I guarantee, producers will be calling you.  In my homestudy course called Publicity Profit Secrets, I share templates, scripts and tip sheets that show EXACTLY what to do and say when you’re reaching out to the media.  In fact, lesson #2 gives you real samples that I’ve used to get my clients booked on the air.

4.) Go to www.RadioGuestList.com right now and see which shows are looking for experts like you.

Don’t let this season pass you by with getting booked!  TV & Radio publicity are very effective and getting you noticed by the people that need you most.  What publicity tricks have worked for you?  How has being visible in the media helped YOUR business and bottom line?

Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business. Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business drop fear and excuses to become highly visible high-earners.  Her book BOLD Money will be published in 2014.

 

Cha-ching! Turning media interviews into business revenues: How one client quickly generated $30K in new business

 

My mouth almost hit the floor a couple years ago when I talked to one of my favorite clients.  

She’s someone I’ve been media coaching for sometime now.   She’s brilliant.   She’s worked in publicity at some BIG corporate powerhouses but building her own brand was new terrain.  

So since she teamed up with me, I’ve taught her my signature strategies for leveraging the media, cultivating an irresistible message and building a powerful brand.  I’ve also featured her on my show and helped her book interviews on a couple of other media outlets.

Well anyway, she tells me that as a result of her last 4 interviews, 2 of which I helped her get, she’s secured approximately $30,000 in business.  

Yes.  You read right…30K.

“Are you serious?”  I asked.

 ”Deadly serious,” she said.

 Now I’m good at teaching people media but she took it to a whole new level!

 ”All I did was followed your blueprint,” she said.

She also told me she carries around a binder I gave her which includes my signature 5-step publicity blueprint.  

So there are 3 basic things she said she does in every interview:

1.) Develop an action-driven, step-by-step media message to guide the interview.  The media love experts who can give practical, step-by-step advice to their audience…especially this time of year.

2.) Share a personal “trial to triumph” story.  This helps your audience connect with you.  I help my clients identify exactly what that story is.  This strategy works like a charm.

3.) Always give the audience an “easy” call to action.  Give them a website, an easy toll-free number or instant access to you via email, twitter or whatever so that they can step into your “world” and from there a beautiful relationship can be built.

Now obviously everyone’s results will be different (needless to say, hers were outstanding) and I NEVER promote a cookie-cutter approach or make any specific monetary guarantees about results because every business is unique.

However, what I know for sure is that 99% of people miss opportunities in media interviews and they leave money and valuable relationships on the table because they miss these simple steps.

That’s why  I’m excited about my Publicity Profit Secrets Homestudy Course.  It’s incredibly in-depth, fun to listen to, super easy AND it’s allowing me to teach people how to turn their interviews into revenues!

Nevertheless, I was still shocked at this woman’s results based on such easy steps…

“That’s all you do?” I asked again.

“Yes,” she replied.  “That’s how you told me to do it!”

Nice.  I love that…and what she paid me was a mere fraction of what she received in return!

That’s the power of “purpose-driven” publicity!  

Grab Publicity Profit Secrets now and get ready to turn your TV and radio interviews into revenues: http://PublicityProfitSecrets.com 

FEEL FREE TO SHARE THIS!  JUST BE SURE TO ADD THIS BLURB: Monique is an author and thought leader on women and money.  As a certified Income and Influence Coach, Monique uses her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur to help women in business drop fear and excuses to become highly-visible high-earners.  Her book, “The OverFlow Handbook” will be published in January 2015.  Her second OverFlow Women’s Business Retreat is being held in San Juan Puerto Rico June 9-12, 2015.

Why women entrepreneurs must focus on Money, Visibility and Influence.

Who do you influence?

I admire women entrepreneurs who recognize the value of being of service to their clients first and foremost.  Like many of you, I love the work I do so much that I too would almost do it for free!

However, we are entrepreneurs.  We went into business to profit.  Therefore, at the end of the day, even as heart-centered women entrepreneurs, we must make money, visibility and influence among our top priorities.

 Here’s how to do so without selling your soul:

When it comes to M0NEY:

Setting big m0ney goals makes some women squeamish—probably because of the old adage that convinced too many of us that “money is the root of all evil.”  For today’s woman entrepreneur it’s time for that B.S. belief to die. 

Instead, we should create our own money power statement and let that be the driving force behind creating 6 and 7-figure businesses.  How do you craft a money power statement?  Here’s a hint:  It should always boldly capture affirming money beliefs and always start with the words “I am…”

Click here to read my personal money power statement:  http://bit.ly/momoneypwr

When it comes to VISIBILITY:

Do you suffer from stage fright?  Are you deathly afraid of speaking publicly?  Does the thought of being on TV as a featured expert make you cringe?  If so, it’s time to put your visibility fears in check because it is costing you tons of money.  

Here’s the reality:  if you are not visible you are invisible.  That means your customers don’t know you or how to find you. 

As a woman entrepreneur it is important that you get your message into the marketplace through speaking, media publicity, workshops, etc.  No more hiding out!  It’s my belief that the universe is calling us forward. 

So, if you don’t have a visibility strategy, time to put on your big girl undies and get ready to play big or go home!

If you need coaching around visibility or speaking publicly, let me know.  I’ve got some great resources to connect you with, including a colleague who specializes in helping you become a 6-figure speaker.  Together, she and I will get you camera and stage ready in no time!  Hit me up at mo [at] moniquecaradine [dot] com.

When it comes to INFLUENCE:

I’ve had the pleasure of working with women entrepreneurs who are just brilliant to the bone!  Yet, because we tend to get so busy in our day-to-day operations we don’t make the time to focus on how we can impact the marketplace with our brilliance. 

Being an influencer is easier than you might think.  It’s just a matter of sharing your bold opinions about what’s going on in your industry or community.  Start by writing a simple “how-to” article or creating a transformational ½ day workshop based on your expertise or just write a blog! 

Why is influence important?  It sets you apart from your competition.  While they’re running around passing out cards at networking events, you are building a platform for yourself.  As that platform grows, you gain more respect, you establish a powerful brand, you attract high-paying clients and opportunities and you make more m0ney.

What’s your next level strategy for expanding your m0ney, visibility and influence in 2013?

Monique is an award-winning TV & Radio personality, Media Visibility & Influence Expert and Money Breakthrough Coach for emerging women in business.  Using her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, she helps women in business go from invisible to influential…and more profitable!

**COOL FREE TOOL Alert** How to assess your mid-year business success. A “reality check-list” for the serious entrepreneur.
So where does your business stand right now? Here we are past the halfway point in the year. Are you reaching the BOLD money goals you set? Are you experiencing success at every level in your business?
When I work with my VIP and mastermind clients, I always challenge them to set BOLD money goals. I’ve found that when you have benchmark goals in place in your business, you can’t help but succeed! That’s because you ALWAYS know where you are and you ALWAYS know where you’re going.

I created this checklist to help you gage where you are right now and pinpoint where you want your business to go during these last few months of the year. How many of these 12 things have you implemented or are planning to implement? What’s stopping you?

Here’s a sampling of something of the questions on the checklist:

[ ] I know what my business revenue goals are for this year.

[ ] I have reached at least 45% of that goal.

[ ] I have the help I need (like staff or a virtual assistant) to support me and free me up to be the leader and visionary in my business.

nbsp;

[ ] I am clear on who my ideal clients are.

nbsp;

[ ] I am clear on what problem I best solve for my ideal clients.

Click here to get the complete check list for free. Then fill out the second page. Share your thoughts below or drop me a quick email: mo[at]moniquecaradine.com

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Are you hiding-out in your business? It could be costing you money.


MVP Session

Let’s take a look at your business for a moment—and be honest. Are your revenues where you want them to be? Are you attracting the kinds of clients you love or just working with anyone who happens to come along? Are you considered an expert in your industry? Are you regularly seen in the media?

If you answered no to two or more of these questions, part of your problem has to do with not having a simple marketing and visibility strategy that can guide your business to success. Because your ideal client doesn’t know you or what problem you solve for them, they don’t invest in themselves through you.

For every day this continues to happen, you lose money.

Take a look at these scenarios. Notice the huge cost these entrepreneurs could be paying for “hiding-out” and not implementing a simple plan to reach the clients they are meant to serve:

Scenario # 1: You’re a brilliant interior designer. By not having a simple marketing amp; visibility strategy in place, you miss out on opportunities to get featured on local news programs where you demonstrate easy ways to makeover a room on a budget. This exposure, which can be secured for free, could easily lead to profitable new clients = cha-ching!! Oh but wait, you’re the one with NO marketing or visibility strategy. Sorry, no “cha-ching” for you.

Scenario # 2: You own a hair salon and you’re a gifted stylist. You want to end the endless hours on your feet and instead, position yourself as a haircare expert and perhaps train other stylists who value your expertise and are willing to pay money to learn from you. Without a strategy, you’ll be stuck working 10 hour days on your feet with no end to that cycle in sight. Yuck.

Scenario # 3: You are a coach or consultant who is passionate about the work you do with your clients. Unfortunately you’re not making what you’re worth, you’re overworked and burning out fast. With no marketing strategy (aside from the occasional e-blasts you send out), you can’t proactively attract the high-paying clients who would benefit from working with you because to them, you don’t exist.

The cold hard truth is this: No visibility strategy + Raggedy Marketing = Raggedy Revenues.

Listen, hiding out is costing you money. When you raise your profile, you raise your profits. When you’re ready to stop sitting on the sidelines, I want to partner with you to help you become an MVP. In just a ½ day session we’ll work together (no matter where you are in the world) to create a Marketing, Visibility amp; Profits Strategy that will take your business to the next level.

So what’s stopping you from creating a simple marketing and visibility strategy for YOUR business? Leave your comments here.

‘Tis the season to get visibility.
 
Here's a little media/publicity industry "insider" secret for you:
 

Summer is the absolute BEST time to get publicity–especially if you are a “publicity virgin.”

So, if you’ve been thinking lately about becoming more visible, building a brand and sharing your powerful

If you are not visible, your are invisible.

message with the world, NOW is the time to get in position.

When I did publicity for clients, Summer would be a busy time of year for us. They would get MAJOR media opportunities this time of year that catapulted some of them to a whole new level.

Here are 3 reasons why Summer is such a great season for getting publicity:

1.) Many of the big-name power players and celebrities (who are typically the center of attention) go off to their fancy summer homes for extended vacays starting in June–therefore, they are often unavailable for interviews. This leaves the door open for YOU!

2.) Like anything, newsrooms have a natural “ebb and flow” that typically slows down in summer. Producers and reporters tend to have a little extra time to talk through story ideas and test the waters with newer, lesser-known experts. Again, this opens the door for YOU to leverage the media and get VISIBLE!

3.) Summer usually gives us all permission to deal with “lighter” topics like fashion, personal development, fitness and family life.

So if you’re a coach or expert in one of these fantastic areas, I highly encourage you to take advantage of Summer and get some publicity!

Think you don’t need VISIBILITY? Think again.

I have been putting in some serious overtime getting the word out about the VISIBLITY Bootcamp.   Back and forth

The value of VISIBILITY

across town at events, radio commercials and of course email and social media marketing.

The reaction I get from most people when they hear about the event is great interest.   However a few have responded by saying, “well, what if I’m not really interested in being visible?”  

In fact, just the other day, an entrepreneur said, “the word ‘visibility’ doesn’t really resonate with me…”

When entrepreneurs call the value of VISIBILITY into question, it baffles me because my thinking is this:

“If you’re in business and your survival and growth depends on customers knowing who you are, where to find you and how you solve their most pressing problems…why wouldn’t you want to be visible?”

So here’s today’s paradigm shift:   If you think you don’t need VISIBILITY, think again.  

This powerful concept of getting visibility can start with the simple act of making a bold statement about something you know or believe in and sharing that statement with the media or with your personal network.   Say the right thing and it could lead to you becoming more well known within your market or being quoted on a popular blog.   The ripple effects this could have for your business and brand are endless.

But let’s be clear.   I don’t believe in getting visibility or publicity just for the fun of it.   I promote what I call “Purpose-driven Publicity.”   This is where the motive behind ALL of your visibility and publicity efforts is a desire to help, empower, inspire, educate and enlighten more people around the world with your unique message.  

Should you benefit from this financially?   Yes and I love teaching people how to do that. However, the main goal is always to leverage various media platforms so that you transform the lives of others, first.  

I’ll have more on Purpose-driven Publicity in an upcoming blog.   For now, here are 3 ways getting visibility can fire up your business and grow your brand:

1.)       VISIBILITY helps you attract global clientele.   I’ve done business with clients internationally thanks to articles I’ve written that raised my visibility.   My clients saw that I was an expert so they signed up to work with me, sight unseen.

2.)       VISIBILITY helps you establish credibility.   When people see that you’re visible in the media marketplace and you’ve been quoted in magazines or featured on news segments, your “respect quotient” goes up exponentially.   A former client of mine generated $75,000 in new businesses shortly after he appeared on local news station.   How’s that for a return on his investment in my expertise?

3.)       Lastly, in the spirit of my  “  Purpose-driven Publicity” philosophy, VISIBILITY gives you a broader platform allowing you to empower and inspire more people.

I could go on for days about the value of VISIBILITY but here’s the bottomline: if you’re not VISIBLE, then you’re invisible and that is never a good thing.

To join my group of 10 brilliant, visionary entrepreneurs, executives and experts for the upcoming VISIBILITY Bootcamp, just click here.

 

 
 
 
 
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