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Why Michael Baisden was one of the BEST guests I’ve EVER interviewed and what authors can learn from him.

Radio Host, Michael Baisden

When I first started in radio back in 1997 I was fortunate enough to meet and interview some of the most dynamic people — many of whom have since carved their own niche in media and have become world-famous.  One of those people was author, TV personality and radio host Michael Baisden.

Michael was by far one of the BEST guests I have EVER interviewed.  He first came on my show when his book “Men Cry in the Dark” was out.  It was self published and he literally sold copies from the trunk of his car.  This brutally honest book changed the way women related to their boyfriends, husbands and lovers.  Little did Michael know that he was setting a whole new standard for relationship books.

Now keep in mind, before Michael became this famous author and media personality, he drove a bus for the Chicago Transit Authority!  So here he was, back in the late 1990s, just an average guy, writing about his experiences with women and relationships — the good, the bad and the ugly.  No one had ever done it the way Michael did.

To be honest with you, when I first had him on my show I had never heard of him but boy did he make an impression!  He had swagga, a big, magnetic personality, a lot of confidence and he would speak the cold, hard truth about women (according to him) whether you liked it or not.   Michael Baisden knew how to get my phones ringing off the hook!

So what can authors and other publicity seekers learn from Michael?  A lot.   I have about 10 tips I could give you, but for the sake of time, here are 3:

1.) Be passionate about your topic or title: Let the passion ooooze from the essence of your being.  Get excited about it because when you’re excited, it becomes contagious.  Michael would be so excited he would be sitting on the edge of his seat throughout the entire interview.  He commanded control of the microphone and he just flowed with it.

2.) Speak from your unique experience: The reality is, you may not be the only one writing or speaking about your chosen topic.  There may be a million others with books on the very same thing you’ve written on.  However, no one has the exact same experience as you.  Share your story in a compelling way as a means to connect with the audience.  Speak from your heart.  That’s how you build loyalty, trust and likeability.  Michael did that perfectly.  He talked about mistakes he made in his own relationships, how he was hurt and what turned him off in relationships.  As a result, people began to relate to him.

3.) Be controversial: If you have some juicy dish, an unreported or alarming statistic or a crazy story that illustrates your point, don’t be afraid to tell it!  Talk show hosts LOVE this!!!! Put all your cards on the table and spill the beans, honey!  Michael Baisden was (and still is) a genius when it comes to this!  He would tell women exactly what they were doing wrong in their relationships and exactly why their men were cheating on them.  Sometimes folks didn’t want to hear those harsh truths, but they listened because he gave it to them straight no chaser!!

So if you want to become a fixture on radio or TV and you think you have a great message to share, remember these 3 tips and you will be off to a great start with your publicity.  I’ll have more tips soon.  In the meantime, what great interview tips have worked for you?  Leave me your comments.

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